Jonathan Brownstein

Jonathan Brownstein

Sales & Partnership

Jonathan Brownstein was born in Buffalo, NY and has a Masters, from the University of Michigan. Transplanted in Sardinia in 1992, Jonathan worked in Video On Line and in Tiscali as VP of sales and partnerships In both of these experiences, although Jonathan was responsible for sales, he worked closely with the media business units. In 2001 Jonathan organized U2’s first live concert on line and created one of the first content syndication deals of a big event. He repeated this experience for the launch of Nelson Mandela’s campaign to fight AIDS and social injustice, 46664. From 2001 to 2004, Jonathan was the president of the GIA, global internet alliance, founded by Nifty Japan.

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["category"]=> string(8) "BuzzNews" ["pubdate"]=> string(31) "Mon, 11 Jul 2016 09:18:55 +0000" ["link"]=> string(144) "http://www.buzzmyvideos.com/it/2016/07/11/lonline-video-barometer-di-buzzmyvideos-rivela-come-cambiano-le-abitudini-di-acquisto-dei-millennials/" ["title"]=> string(105) "L’Online Video Barometer di BuzzMyVideos rivela come cambiano le abitudini di acquisto dei Millennials" ["title#"]=> int(1) ["link#"]=> int(1) ["pubdate#"]=> int(1) ["category#"]=> int(3) ["guid#"]=> int(1) ["description#"]=> int(1) ["dc"]=> array(6) { ["creator"]=> string(12) "BuzzMyVideos" ["creator#"]=> int(1) ["subject#"]=> int(3) ["subject"]=> string(8) "BuzzNews" ["subject#2"]=> string(22) "You Can’t Miss This!" ["subject#3"]=> string(32) "You Can’t Miss This! (italian)" } ["content"]=> array(2) { ["encoded"]=> string(9067) "<p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><b><i><b><i>Il 94% degli Italiani tra i 18 e i 35 anni è più propenso ad acquistare un prodotto se ha una recensione video online realizzata da una fonte attendibile</i></b></i></b></li> </ul> <ul> <li><b><i>L’ 82% degli intervistati vorrebbe poter cliccare direttamente dal video per accedere al prodotto pubblicizzato  </i></b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Milano, 11 Luglio 2016 &#8211; </span><b>BuzzMyVideos</b><span style="font-weight: 400;"> ha diffuso oggi i risultati dell’ </span><b>Online Video Barometer 2016</b><span style="font-weight: 400;">, che esamina le opinioni di un campione di 500 Italiani, rappresentativi della popolazione tra i 18 e i 35 anni, sulle tendenze nel consumo di video online. Il sondaggio ha rivelato un dato eccezionale: il </span><b>94%</b><span style="font-weight: 400;"> dei Millennials italiani intervistati dichiara di essere più propenso ad acquistare un prodotto che ha una recensione video online positiva da una fonte fidata, mentre il 90%  degli intervistati cerca informazioni e recensioni video online, prima di procedere all’acquisto su internet. Tra i contenuti più visti, musica (35%), seguita da tecnologia (21%) e videogame (17%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Risultati che aprono prospettive interessanti per i brand che ancora non hanno adottato una strategia video su internet e che, dall’altro lato, riflettono il successo di molti marchi che hanno scelto questo canale per rivolgersi ai Millennials. Oggi questo segmento comprende infatti oltre 11 milioni di italiani, nati tra gli anni &#8217;80 e gli anni 2000, esigenti, tecnologicamente evoluti, informati e con un buon potere d’acquisto; una fascia di pubblico connessa 24/7, che guarda sempre meno la TV, perchè preferisce accedere a contenuti video on-demand in base ai propri interessi, soprattutto da mobile.</span></p> <p><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">L&#8217;indagine, condotta in maniera indipendente da OnePoll, ha mostrato che il </span><b>69% </b><span style="font-weight: 400;">dei Millennials oggi guarda </span><b>più di 6 ore di video online ogni settimana</b><span style="font-weight: 400;"> ; di questi, </span><b>il 56% </b><span style="font-weight: 400;">resta connesso per </span><b>oltre 11</b><span style="font-weight: 400;"> ore settimanali, un dato distribuito equamente tra pubblico maschile e femminile. Il 16% di coloro che preferiscono video sul mondo del cibo e l’8% degli appassionati di tecnologia  guardano </span><b>oltre 31 ore</b><span style="font-weight: 400;"> di video su questi temi ogni settimana.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Se la musica occupa per entrambi i sessi oltre un terzo del tempo trascorso davanti allo schermo del proprio device, le donne spendono più tempo dei coetanei maschi guardando video dedicati a temi come beauty (15%) e tutorial DIY (14%), mentre gli uomini si interessano di più a videogame (25%) e tecnologia (27%). </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Gli </span><b>YouTuber</b><span style="font-weight: 400;"> e, in generale, le celebrità dei video online, sono tra le </span><b>fonti più attendibili per i Millennials</b><span style="font-weight: 400;"> nel panorama pubblicitario: quasi la metà degli intervistati (</span><b>42%</b><span style="font-weight: 400;">) sostiene di fidarsi di più di una recensione di prodotto su YouTube rispetto a qualsiasi altro mezzo di comunicazione, in particolare tra  chi preferisce i video di tecnologia (54%) e gaming (51%); un dato che si sta riflettendo in modo sensibile sulla sottrazione di budget pubblicitari alla TV, un mezzo che le nuove generazioni stanno gradualmente abbandonando a favore dell’online video. La spesa pubblicitaria globale toccherà quest’anno $ 579 miliardi; l’advertising su Internet ha rappresentato il 29,9% di questo mercato nel 2015 e si prevede che arriverà al 38,4% entro il 2018. Secondo il recente rapporto di </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia</span></a><span style="font-weight: 400;">, video online e social media saranno i canali che, più di tutti, contribuiranno allo sviluppo di questo mercato, con un crescita media annuale prevista del 20% e 24%, tra il 2015 e il 2018.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">La pubblicità video online è considerata meno fastidiosa, anzi l’83% degli intervistati dichiara di gradire la presenza di video promozionali ben fatti: la pubblicità non viene percepita come un elemento invadente nella propria esperienza di visione, ma migliora la fruizione complessiva di contenuti video su internet. Gli appassionati di tecnologia e fai-da-te sono quelli che apprezzano di più questo tipo di contenuti pubblicitari (rispettivamente il 92% e 87% degli intervistati).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L&#8217;uso di adblockers nei video online sembra molto legato al tipo di contenuti: il 54% dei giovani intervistati dichiara di usarli (di questi 15% li usa sempre), mentre il 46% sostiene di non utilizzarli mai.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L’</span><b>82%</b><span style="font-weight: 400;"> degli intervistati vorrebbe poter </span><b>cliccare direttamente su un prodotto visto in un video online</b><span style="font-weight: 400;">: una funzionalità ad alto tasso di engagement che potrebbe convertirsi in un format molto interessante per gli inserzionisti. Tra gli appassionati di video dell’area </span><b>beauty</b><span style="font-weight: 400;"> questa soluzione è richiesta ben dal</span><b> 92%</b><span style="font-weight: 400;"> degli intervistati. </span></p> <p><span style="font-weight: 400;">Solamente il 3% non vorrebbe questo tipo di possibilità e il 15% esprime un parere neutrale.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">I dati emersi dall’Online Video Barometer dimostrano come le nuove generazioni stiano attraversando un cambiamento epocale nella fruizione di intrattenimento e informazione, abitudini che avranno un impatto sempre più forte sul mercato pubblicitario. La crescente domanda di profilazione di contenuti per aree di interesse non può più essere soddisfatta dai mezzi tradizionali: se da un lato è sempre più difficile intercettare i Millennials seguendo paradigmi classici, dall’altro l’online video aprirà incredibili opportunità di dialogo per coinvolgere e fidelizzare questa fascia di pubblico.</span></p> <p>&nbsp;</p> <p><b>Paola Marinone, co-founder e CEO di BuzzMyVideos</b><span style="font-weight: 400;"> ha spiegato: &#8220;Osservando i risultati del sondaggio abbiamo rilevato come guardare video promozionali prima di acquistare un prodotto sia diventato una necessità assoluta per il 90% dei Millennials. L’Italia e’ pronta per un cambiamento nella dinamica dell’investimento pubblicitario ed è questa una grande opportunità per i brand e le agenzie per creare ampie quote di mercato su target molto difficili da raggiungere.”</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg"><img class=" alignleft wp-image-4368 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg" alt="Online Video Barometer_v2.3" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> <p>&nbsp;</p> <p><b>About BuzzMyVideos</b></p> <p><b>BuzzMyVideos</b><span style="font-weight: 400;"> è il network internazionale di talenti su Youtube, che aiuta migliaia di creators a promuovere e monetizzare i propri video online. Attraverso la tecnologia proprietaria usata da creators, artisti e aziende, produce, distribuisce e monetizza contenuti video a livello internazionale, raggiungendo audience altamente targettizzata. BuzzMyVideos opera con un approccio totalmente data-driven, misurabile e con un modello scalabile, che nasce dall&#8217;esperienza delle fondatrici che hanno lavorato a Google e YouTube a livello internazionale. Grazie a un team internazionale, BuzzMyVideos lavora in 6 lingue e supporta localmente e globalmente creators e aziende. 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But don’t panic, here in BuzzMyVideos we still strongly believe in the “moving image” and we want to make it even more relevant by making you express your creativity by enriching your thumbnails. &nbsp; Have you ever happened to watch a &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(2442) "<p style="text-align: justify;">Because your videos are presented to your followers with just that &#8211; a picture! But don’t panic, here in BuzzMyVideos we still strongly believe in the “moving image” and we want to make it even more relevant by making you express your creativity by enriching your thumbnails.</p> <p>&nbsp;</p> <p style="text-align: justify;">Have you ever happened to watch a movie because of its poster? We all make the same split second decision with online video but in this case it’s the thumbnail that draws our eyes and compels us to click.</p> <p>The thumbnail is a videos’ strongest call to action that invites your followers to watch. So the more eye-catching the thumbnail, the more likely it will bring the viewers to your channel or page.</p> <p>As Lev Manovich wrote in his “The Language of New Media”, after the digital revolution, the image acquired the new role of an interface and it works like a portal to a new world. The image on the web completely changed its role as now it works as a representation of the link that the user wants to follow. In the same way the thumbnail is the interface of your video.</p> <p>It has been demonstrated that videos with custom thumbnails perform better on YouTube and Facebook than ones without them and exceptionally compelling thumbnails result in more clicks to views and a higher ranking on YouTube.</p> <p>These are the reasons why we at BuzzMyVideos has launched a new tool called <a style="font-size: 16px;" href="https://dashboard.buzzmyvideos.com/#/thumbnailEditor/projects">The Thumbnail Editor</a>, exclusive to BuzzMyVideos creators.</p> <p>Now you can easily create your video thumbnails directly in your BuzzMyVideos dashboard.<br /> Through this tool you can add icons, emojis, frames, text over a preset background or uploaded custom image.</p> <p>Here is a tutorial with a full demonstration:</p> <div style="padding-left: 60px;"><iframe src="http://www.youtube.com/embed/JAZHvt1j8ug" width="560" height="315" frameborder="0"></iframe></div> <p style="text-align: justify;">Now it’s your turn. Start creating and let us know what you think via our social media channels as we are planning to add more and more functionalities. <a style="font-size: 16px;" href="https://dashboard.buzzmyvideos.com/#/access/login">We would love to hear your feedback</a>.</p> <p>Yours,<br /> Antonella Arca</p> <p>Product Manager at BuzzMyVideos</p> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } } [1]=> array(7) { ["data"]=> string(33) " " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } ["child"]=> array(3) { [""]=> array(6) { ["title"]=> array(1) { [0]=> array(5) { ["data"]=> string(62) "BuzzMyVideos launch new multi-platform content protection tool" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" } } ["link"]=> array(1) { [0]=> array(6) { ["data"]=> string(105) "http://www.buzzmyvideos.com/it/2016/10/26/buzzmyvideos-launch-new-multi-platform-content-protection-tool/" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["pubDate"]=> array(1) { [0]=> array(6) { ["data"]=> string(31) "Wed, 26 Oct 2016 14:58:42 +0000" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["category"]=> array(1) { [0]=> array(6) { ["data"]=> string(13) "Uncategorized" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["guid"]=> array(1) { [0]=> array(6) { ["data"]=> string(35) "http://www.buzzmyvideos.com/?p=4465" ["attribs"]=> array(1) { [""]=> array(1) { ["isPermaLink"]=> string(5) "false" } } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["description"]=> array(1) { [0]=> array(6) { ["data"]=> string(407) "New exclusive tool enable online video creators to protect content across YouTube and Facebook &nbsp; &nbsp; &nbsp; 25th October, London - BuzzMyVideos, the next-generation and creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(4429) "<p><span style="font-weight: 400;">New exclusive tool enable online video creators to protect content across YouTube and Facebook</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/10/buzzrights-banner.png"><img class=" size-full wp-image-4467 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/10/buzzrights-banner.png" alt="buzzrights banner" width="1545" height="212" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-300x41.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-768x105.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-1024x141.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner.png 1545w" sizes="(max-width: 1545px) 100vw, 1545px" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">25th October, London &#8211; </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;">, the next-generation and creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and Facebook.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With an ever increasing number of emerging social platforms and ongoing shift in industry focus to video, the need to protect Creators&#8217; IP and copyright cross-platform continues to grow in importance. BuzzMyVideos is therefore introducing BuzzRights &#8211; a pioneering and proprietary tool which enables their Creators to protect their Content (and assert their Rights more generally) on Facebook as well as YouTube. All BuzzMyVideos creators will henceforth have access to this intuitive tool via their BuzzMyVideos Dashboard.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With the launch of BuzzRights, BuzzMyVideos has expanded their copyright protections service offering. Creators can now nominate infringing videos and set an ongoing policy for future matches, by submitting a short form via BuzzRights, which then activates a copyright infringement investigation on their behalf and supplies real-time progress reporting and updates. The BuzzRights tool thereby makes the process easier for the creators and gives them new opportunities to protect their content on multiple platforms. BuzzMyVideos has already generated millions of aggregated &#8216;matched&#8217; views on Facebook via the 1500 videos processed during the initial beta test. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Following the successful launch of </span><a href="http://www.buzzmyvideos.com/buzzmyvideos-moves-into-social-distributed-video-with-launch-of-buzzbroadcast/"><span style="font-weight: 400;">BuzzBroadcast</span></a><span style="font-weight: 400;"> (BuzzMyVideos’ Video management and distribution tool), BuzzRights helps further position BuzzMyVideos at the forefront on the multi-platform media landscape. As opportunities in and around Digital Video continue to grow and evolve on a global basis, it becomes ever more important for Video companies to adopt multi-platform strategies if they are to thrive. Offering bespoke high-value support in areas like Content Creation, Distribution and Rights Management is vital for anyone trying to meaningfully help Creators navigate the increasingly complex online Video ecosystem.</span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-founder &amp; COO of BuzzMyVideos comments, </b><span style="font-weight: 400;">“</span><span style="font-weight: 400;">Video content is becoming a more prominent part of social sharing and digital strategy. This creates a challenge for online video creators and content owners to monitor and protect their rights and to ensure more shares and engagement on their original content. At BuzzMyVideos, our goal is to enable and ease multi-platform content distribution and syndication for content creators, while making sure to protect and manage their rights. 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&nbsp; 85% of 18-35 year olds more likely to buy a product that has online video review from a trusted source Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were Trust in YouTubers at all time high, outstripping trust in &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(6955) "<p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><b><b>85% of 18-35 year olds more likely to buy a product that has online video review from a trusted source</b></b></li> </ul> <ul> <li><b>Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were </b></li> </ul> <ul> <li><b>Trust in YouTubers at all time high, outstripping trust in any other advertising medium</b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">London 25th July 2016 &#8211; Today </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;"> has released the results of its bi-annual online video barometer which surveys the opinions of 500 18-35 year olds on developments in online video consumption. The July 2016 survey has revealed that a staggering 85% of UK millennials asked are more likely to buy a product that has an online video review from a trusted source, while over half of those asked (57%) said they enjoyed watching a full video experience to show them about products before committing to buy.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will make interesting reading for brands that have not adopted an online video strategy yet while simultaneously confirming the success of those who have already chosen this channel to address Generation Y. Today this population segment includes 15 million Britons (Source: ONS), who were born between 1980 and the end of 1994 &#8211; almost a quarter of the entire UK population. A population which is about to move into its prime spending years,  reshaping the economy and the way brands communicate with their audience. As the first generation of digital natives with a high affinity for technology, Millennials have the ability to stay social and connected 24/7, the majority spending their time watching on-demand video content based on their interests, rather than passively watching TV shows.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will come as little surprise to the brands already adopting an online video strategy. The survey, conducted independently by OnePoll, showed nearly a third of millennials (31%) now watch between 6 and 20 hours of online video every week, with over half watching more than 6 hours per week. Men watched on average more online video than women (7 hours compared to 5 hours per week) with gaming and how-to videos garnering the most time spent watching per week with 11% and 10% of those asked watching more than 31 hours every week respectively.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">YouTubers are still the most trusted source when it comes to the advertising world, with over a third of respondents (36%) saying they would trust a YouTube review of a product over any other media; followed by 31% placing their trust in a magazine review. Just 18% of millennials are inclined to trust reviews they see on the television, reflecting the monumental shift in advertising budgets from traditional TV across to online video at record pace. Global advertising expenditure is set to hit $579 billion this year. Internet advertising accounted for 29.9% of global ad expenditure in 2015, and is expected to reach 38.4% of all global advertising by 2018. Online video and social media are the mediums pushing the growth with 20% and 24% predicted year on average growth between 2015-2018, according to </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia’s</span></a><span style="font-weight: 400;"> recent report. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Nearly half of all those surveyed said they enjoyed watching well made promotional videos (44%), not seeing advertising as intrusive to their viewing experience but in fact enhancing their overall enjoyment of online video content.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Regarding the use of adblockers for online video, it appeared very much content dependent with 54% of 18-35 year olds having at some time used ad blockers for online video and just 20% saying they always use them. 46% of the respondents do not use an adblocker on video at all.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">When asked about the most acceptable forms of advertising in online video the response was clear: 50% felt that a YouTuber using (28.2%) or reviewing (21.8%) a sponsored product was the most accepted form of advertising, followed by the implementation of  traditional banner ads (32%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">86% of those surveyed said they would like to be able to click straight through to a product seen on a video that they are interested in, or they had no strong views for or against it. In fact more than half (56%) were strongly in favour of being able to click straight through to a product from the online video, signalling this feature as a highly desirable next step for online advertisers to engage their customers.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">In terms of subjects watched, 26% of those surveyed watched music videos, closely followed by comedy 21% and then beauty 13% with those watching beauty and tech videos expressing huge enjoyment in watching promotional videos on their topic (63% and 53% respectively).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Paola Marinone, CO Founder &amp; CEO of BuzzMyVideos explained</span><b>, </b><i><span style="font-weight: 400;">“</span></i><i><span style="font-weight: 400;">Whilst ad-blocker usage is increasing with the millennial generation, the interest in native advertising is growing stronger with the users. Reaching the targeted audience in the entertainment 2.0 era means a blend of content and advertising, through the right influencers and platforms. Marketers who understand the ROI potential of this opportunity, at scale, will be leading their markets in the next years.</span></i><i><span style="font-weight: 400;">”</span></i></p> <p>&nbsp;</p> <p>&nbsp;<br /> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg"><img class=" size-full wp-image-4401 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg" alt="Infographic UK Online Video Barometer Jul2016" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } } [3]=> array(7) { ["data"]=> string(39) " " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } ["child"]=> array(3) { [""]=> array(6) { ["title"]=> array(1) { [0]=> array(5) { ["data"]=> string(105) "L’Online Video Barometer di BuzzMyVideos rivela come cambiano le abitudini di acquisto dei Millennials" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" } } ["link"]=> array(1) { [0]=> array(6) { ["data"]=> string(144) "http://www.buzzmyvideos.com/it/2016/07/11/lonline-video-barometer-di-buzzmyvideos-rivela-come-cambiano-le-abitudini-di-acquisto-dei-millennials/" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["pubDate"]=> array(1) { [0]=> array(6) { ["data"]=> string(31) "Mon, 11 Jul 2016 09:18:55 +0000" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["category"]=> array(3) { [0]=> array(6) { ["data"]=> string(8) "BuzzNews" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } [1]=> array(6) { ["data"]=> string(22) "You Can’t Miss This!" 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(italian)" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["guid"]=> array(1) { [0]=> array(6) { ["data"]=> string(35) "http://www.buzzmyvideos.com/?p=4367" ["attribs"]=> array(1) { [""]=> array(1) { ["isPermaLink"]=> string(5) "false" } } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } ["description"]=> array(1) { [0]=> array(6) { ["data"]=> string(352) "&nbsp; &nbsp; Il 94% degli Italiani tra i 18 e i 35 anni è più propenso ad acquistare un prodotto se ha una recensione video online realizzata da una fonte attendibile L’ 82% degli intervistati vorrebbe poter cliccare direttamente dal video per accedere al prodotto pubblicizzato   &nbsp; &nbsp; Milano, 11 Luglio 2016 - BuzzMyVideos &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(9067) "<p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><b><i><b><i>Il 94% degli Italiani tra i 18 e i 35 anni è più propenso ad acquistare un prodotto se ha una recensione video online realizzata da una fonte attendibile</i></b></i></b></li> </ul> <ul> <li><b><i>L’ 82% degli intervistati vorrebbe poter cliccare direttamente dal video per accedere al prodotto pubblicizzato  </i></b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Milano, 11 Luglio 2016 &#8211; </span><b>BuzzMyVideos</b><span style="font-weight: 400;"> ha diffuso oggi i risultati dell’ </span><b>Online Video Barometer 2016</b><span style="font-weight: 400;">, che esamina le opinioni di un campione di 500 Italiani, rappresentativi della popolazione tra i 18 e i 35 anni, sulle tendenze nel consumo di video online. Il sondaggio ha rivelato un dato eccezionale: il </span><b>94%</b><span style="font-weight: 400;"> dei Millennials italiani intervistati dichiara di essere più propenso ad acquistare un prodotto che ha una recensione video online positiva da una fonte fidata, mentre il 90%  degli intervistati cerca informazioni e recensioni video online, prima di procedere all’acquisto su internet. Tra i contenuti più visti, musica (35%), seguita da tecnologia (21%) e videogame (17%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Risultati che aprono prospettive interessanti per i brand che ancora non hanno adottato una strategia video su internet e che, dall’altro lato, riflettono il successo di molti marchi che hanno scelto questo canale per rivolgersi ai Millennials. Oggi questo segmento comprende infatti oltre 11 milioni di italiani, nati tra gli anni &#8217;80 e gli anni 2000, esigenti, tecnologicamente evoluti, informati e con un buon potere d’acquisto; una fascia di pubblico connessa 24/7, che guarda sempre meno la TV, perchè preferisce accedere a contenuti video on-demand in base ai propri interessi, soprattutto da mobile.</span></p> <p><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">L&#8217;indagine, condotta in maniera indipendente da OnePoll, ha mostrato che il </span><b>69% </b><span style="font-weight: 400;">dei Millennials oggi guarda </span><b>più di 6 ore di video online ogni settimana</b><span style="font-weight: 400;"> ; di questi, </span><b>il 56% </b><span style="font-weight: 400;">resta connesso per </span><b>oltre 11</b><span style="font-weight: 400;"> ore settimanali, un dato distribuito equamente tra pubblico maschile e femminile. Il 16% di coloro che preferiscono video sul mondo del cibo e l’8% degli appassionati di tecnologia  guardano </span><b>oltre 31 ore</b><span style="font-weight: 400;"> di video su questi temi ogni settimana.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Se la musica occupa per entrambi i sessi oltre un terzo del tempo trascorso davanti allo schermo del proprio device, le donne spendono più tempo dei coetanei maschi guardando video dedicati a temi come beauty (15%) e tutorial DIY (14%), mentre gli uomini si interessano di più a videogame (25%) e tecnologia (27%). </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Gli </span><b>YouTuber</b><span style="font-weight: 400;"> e, in generale, le celebrità dei video online, sono tra le </span><b>fonti più attendibili per i Millennials</b><span style="font-weight: 400;"> nel panorama pubblicitario: quasi la metà degli intervistati (</span><b>42%</b><span style="font-weight: 400;">) sostiene di fidarsi di più di una recensione di prodotto su YouTube rispetto a qualsiasi altro mezzo di comunicazione, in particolare tra  chi preferisce i video di tecnologia (54%) e gaming (51%); un dato che si sta riflettendo in modo sensibile sulla sottrazione di budget pubblicitari alla TV, un mezzo che le nuove generazioni stanno gradualmente abbandonando a favore dell’online video. La spesa pubblicitaria globale toccherà quest’anno $ 579 miliardi; l’advertising su Internet ha rappresentato il 29,9% di questo mercato nel 2015 e si prevede che arriverà al 38,4% entro il 2018. Secondo il recente rapporto di </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia</span></a><span style="font-weight: 400;">, video online e social media saranno i canali che, più di tutti, contribuiranno allo sviluppo di questo mercato, con un crescita media annuale prevista del 20% e 24%, tra il 2015 e il 2018.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">La pubblicità video online è considerata meno fastidiosa, anzi l’83% degli intervistati dichiara di gradire la presenza di video promozionali ben fatti: la pubblicità non viene percepita come un elemento invadente nella propria esperienza di visione, ma migliora la fruizione complessiva di contenuti video su internet. Gli appassionati di tecnologia e fai-da-te sono quelli che apprezzano di più questo tipo di contenuti pubblicitari (rispettivamente il 92% e 87% degli intervistati).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L&#8217;uso di adblockers nei video online sembra molto legato al tipo di contenuti: il 54% dei giovani intervistati dichiara di usarli (di questi 15% li usa sempre), mentre il 46% sostiene di non utilizzarli mai.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L’</span><b>82%</b><span style="font-weight: 400;"> degli intervistati vorrebbe poter </span><b>cliccare direttamente su un prodotto visto in un video online</b><span style="font-weight: 400;">: una funzionalità ad alto tasso di engagement che potrebbe convertirsi in un format molto interessante per gli inserzionisti. Tra gli appassionati di video dell’area </span><b>beauty</b><span style="font-weight: 400;"> questa soluzione è richiesta ben dal</span><b> 92%</b><span style="font-weight: 400;"> degli intervistati. </span></p> <p><span style="font-weight: 400;">Solamente il 3% non vorrebbe questo tipo di possibilità e il 15% esprime un parere neutrale.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">I dati emersi dall’Online Video Barometer dimostrano come le nuove generazioni stiano attraversando un cambiamento epocale nella fruizione di intrattenimento e informazione, abitudini che avranno un impatto sempre più forte sul mercato pubblicitario. La crescente domanda di profilazione di contenuti per aree di interesse non può più essere soddisfatta dai mezzi tradizionali: se da un lato è sempre più difficile intercettare i Millennials seguendo paradigmi classici, dall’altro l’online video aprirà incredibili opportunità di dialogo per coinvolgere e fidelizzare questa fascia di pubblico.</span></p> <p>&nbsp;</p> <p><b>Paola Marinone, co-founder e CEO di BuzzMyVideos</b><span style="font-weight: 400;"> ha spiegato: &#8220;Osservando i risultati del sondaggio abbiamo rilevato come guardare video promozionali prima di acquistare un prodotto sia diventato una necessità assoluta per il 90% dei Millennials. L’Italia e’ pronta per un cambiamento nella dinamica dell’investimento pubblicitario ed è questa una grande opportunità per i brand e le agenzie per creare ampie quote di mercato su target molto difficili da raggiungere.”</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg"><img class=" alignleft wp-image-4368 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg" alt="Online Video Barometer_v2.3" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> <p>&nbsp;</p> <p><b>About BuzzMyVideos</b></p> <p><b>BuzzMyVideos</b><span style="font-weight: 400;"> è il network internazionale di talenti su Youtube, che aiuta migliaia di creators a promuovere e monetizzare i propri video online. Attraverso la tecnologia proprietaria usata da creators, artisti e aziende, produce, distribuisce e monetizza contenuti video a livello internazionale, raggiungendo audience altamente targettizzata. BuzzMyVideos opera con un approccio totalmente data-driven, misurabile e con un modello scalabile, che nasce dall&#8217;esperienza delle fondatrici che hanno lavorato a Google e YouTube a livello internazionale. Grazie a un team internazionale, BuzzMyVideos lavora in 6 lingue e supporta localmente e globalmente creators e aziende. L&#8217;azienda ha sede a Londra ed è stata fondata nel 2011 da Paola Marinone e Bengu Atamer, che insieme vantano oltre 12 anni di esperienza in Google e YouTube.</span></p> <p>&nbsp;</p> <p>&nbsp;</p> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } } [4]=> array(7) { ["data"]=> string(48) " " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) 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And Twitter</strong></center>&nbsp;</p> <p><span style="font-weight: 400;"><strong>11th July 2016, London &#8211; </strong></span><span style="font-weight: 400;">BuzzMyVideos</span><span style="font-weight: 400;">, the the next-generation, creator-first media company, has today announced a strategic move into Social Distributed Video by enabling content creators to publish their videos across Facebook and Twitter via its highly anticipated new tool BuzzBroadcast. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With platforms increasingly shifting their focus to video, the need to capture and engage audiences and manage Short Form Video with data-driven distribution strategies has become vital. BuzzMyVideos is making a pioneering move into this game changing environment by facilitating Content Creation, Curation and Distribution everywhere and on every device.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The new video manager feature BuzzBroadcast resides on the creator dashboard and allows users to simultaneously upload videos to Facebook and Twitter. Using data-driven proprietary technology with simplicity and effectiveness, the streamlined procedure will not only make creators’ lives more efficient but empower them with the ability to </span><span style="font-weight: 400;">leverage the benefits of having a diverse portfolio of outlets and audience reach.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Also included in the BuzzBroadcast tool is a video encoder that enables the upload of up to six video files at the same time massively reducing distribution times and a video processor, allowing the upload of different formats of videos including mp4, avi, mov, webm, m4v and ogv. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The BuzzBroadcast feature enables BuzzMyVideos to tap into an even bigger pool of data. After analysis, BuzzMyVideos will now be able to supply </span><span style="font-weight: 400;">easy, readable and accessible insights that will help optimise reach, audience growth and production. BuzzMyVideos has identified a data-driven approach as vital for Content so that tailor-made content production is inline with a distributed video strategy across all main social video platforms.  </span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-Founder &amp; COO of BuzzMyVideos, comments:</b><span style="font-weight: 400;"> “As online video opportunities evolve globally, Distributed Social Video strategies have become the new game changer. Being able to tailor content production for a social audience inline with the platform and audience behaviours is now vital and can only be efficiently tackled with data. To create winning content everywhere, creators need ease of distribution and ease of adjusting creativity for various platforms. 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Collaborations and Cross-Promotions are </strong><strong>a vital </strong><strong>part of the YouTube community and BuzzMyVideos is excited to be able to take it to the next level for our Creators.</strong></em></h4> <h4><img class="border: 2px solid blue aligncenter wp-image-4075 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.002-1024x683.png" alt="BuzzCollab - Newsletter - English.002" width="875" height="584" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4><strong>Designed specifically for BuzzMyVideos creators, BuzzCollab makes finding and connecting with potential collaboration partners a 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srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>BuzzCollab is launched alongside a completely redesigned BuzzMyVideos Creator Dashboard. Offered in multiple languages, </strong><strong>the Creator Dashboard is the go-to-hub for the ever growing range of tools and services available to BuzzMyVideos creators.</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>BuzzCollab and the new Creator Dashboard represent our ongoing dedication to delivering world class tools that empower </strong><strong>our creators to produce unique content and be a part of our global creative 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It has also been revealed that nearly half of all respondents turn to online beauty videos to find out how to do something at least a few times a week.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211; </span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The beauty market was worth a whopping £17 billion in 2014 and is forecasted to rise by 16% by 2016.**  With trust in YouTubers sky high and Christmas just around the corner,  the smartest beauty brands will be tapping into online video to increase their slice of this sizeable pie as the competition becomes increasingly fierce.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Beauty is a highly personal, emotive sector. Engagement and trust in products play a huge part in the purchasing decisions of consumers. Traditionally this has been led by household name celebrities and models fronting huge ad campaigns. Today there has been a shift in consumer behaviour, in particular in the beauty sector where trust and recommendation are crucial in the buying process.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Public perception of online video has evolved alongside a maturing market. Our Online Video Barometer has revealed an incredible level of trust with YouTubers across many sectors but Beauty stood out as an area of particular strength.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The results come as a clear warning to the beauty industry as key players ramp up sales and marketing for the all important Christmas season. The credibility of YouTubers among consumers marks a clear cultural shift and one which beauty brands need to very quickly switch on to. As the Christmas season commences, those who have innovated in this area with creative strategies involving YouTubers will find themselves reaping huge rewards.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="font-weight: 400;">BuzzMyVideos’ findings are supported by recent studies by Ampere Analysis on the online video viewing habits of 18-44 year olds. Research Director Richard Broughton has backed us up; </span><span style="font-weight: 400;">“Our research suggests that consumers aged 18-44 spend 25% more time watching online video than the average UK consumer, and that their broadcast TV consumption is disproportionately lower. For brands and advertisers looking to reach these demographics, social video platforms should become an increasingly critical component of their media strategy.”</span></span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Which platforms are consumers using to view their favourite beauty content? According to the BuzzMyVideos Online Video Barometer, 96% of respondents opt to view beauty videos directly on YouTube followed by Facebook with 25% of the votes. Other publishing platforms received a mere 2% of the vote.  62.5% of beauty fans view their videos on desktops and a huge 69% via their mobile devices.</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: justify;"><span style="color: #808080;">To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, contact us <strong><a style="color: #808080;" href="https://www.buzzmyvideos.com/advertisers/">here</a></strong>.</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) 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It is a global platform that offers sellers the option to personalise and sell a wide range of merchandise such as  t-shirts, hats, sweaters, phone cases, bags, gifts and more. </span><span style="color: #808080;">This new service is open to all BuzzMyVideos Creators and thanks to a custom BuzzMyVideos/Spreadshirt integration, an online store featuring branding and products can be created in a matter of minutes!</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">Check out these Spreadshirt stores already set up by some of our creators.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png"><img class="aligncenter wp-image-3928 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png" alt="Screen Shot 2015-10-23 at 12.00.07" width="1426" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-1024x225.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png 1426w" sizes="(max-width: 1426px) 100vw, 1426px" /></a> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png"><img class="aligncenter wp-image-3929 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png" alt="Screen Shot 2015-10-23 at 12.00.30" width="1425" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-1024x226.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png 1425w" sizes="(max-width: 1425px) 100vw, 1425px" /></a></p> <p>We’re delighted to be able to keep adding value via new services and tools for our content creators; watch this space, there’s plenty more to come!</p> <h4 style="text-align: justify;"><span style="color: #808080;">So what are you waiting for BuzzMyVideos Creators? Open your Spreadshirt store today! Its an exciting new way you can express yourself, engage your fans and make some extra money while you&#8217;re at it.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos partner yet and want to find out how to join our global network of content creators <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://accounts.google.com/AccountChooser?continue=https%3A%2F%2Faccounts.google.com%2Fo%2Foauth2%2Fauth%3Fscope%3Dprofile%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fplus.profile.emails.read%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutube.readonly%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutubepartner-channel-audit%26response_type%3Dcode%26access_type%3Doffline%26redirect_uri%3Dhttps%3A%2F%2Fwww.buzzmyvideos.com%2Fwp-content%2Fplugins%2Fwordpress-social-login%2Fhybridauth%2F%3Fhauth.done%253DGoogle%26client_id%3D399156349774-051k0brjgalbh3coiu08vcpq964lfb1f.apps.googleusercontent.com%26hl%3Den%26from_login%3D1%26as%3D-6a499fe1249d0365&amp;btmpl=authsub&amp;hl=en" target="_blank">click here</a></span>, we’d love to hear from you.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">The BuzzMyVideos Team</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) 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Its closest rival was a magazine review at 23%, with TV garnering just 14% and radio 2% of the votes. It has also been revealed that nearly half of all respondents turn to online video to find out how to do something in their daily lives.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer.png"><img class=" wp-image-3922 size-large aligncenter" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer-1024x724.png" alt="BMV_Barometer" width="875" height="619" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-300x212.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-768x543.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-1024x724.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer.png 3508w" sizes="(max-width: 875px) 100vw, 875px" /></a></p> <p>&nbsp;</p> <h2 style="text-align: justify;"><span style="color: #808080;"><b>Here are the highlights!</b></span></h2> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Ever more video consumed online in the UK</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Time spent consuming online video is fast on the increase. Nearly a quarter of all respondents (22%) watched between 6 and 10 hours of online video every week, with 37% watching between 2 and 5 hours a week; a high percentage of these users of whom are likely to shift to the 6-10 hour usage levels during 2015. The average of 5 hours per week of online video watched in the first half of 2014 as reported by IAB* has already increased to 6 hours according to the <a href="http://www.buzzmyvideos.com" target="_blank">BuzzMyVideos</a> Online Video Barometer and this is set to soar in the next 12 months.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">In YouTubers We Trust</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">With such high trust placed in online videos, it therefore comes as no surprise that 93% of respondents had positive feelings towards any products or services featured in a video and 89% more likely to buy after seeing a good review. Nearly half of respondents would be more likely to investigate a product, brand or service seen in a video with 59% of 35-45 year olds surveyed saying they are either neutral or more likely to investigate what they have seen.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">What do our video choices say about the UK as a nation?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We analysed the kinds of videos that people in the UK most like to watch; Music and Comedy reign supreme, but we like to stay up to date with beauty trends and are keen to find out how stuff works. Comedy garnered almost a third of all responses at 32% followed by music at 27% have emerged as the most popular videos of choice for us Brits. And if we’re not laughing or singing, we’re making life better with 20% of respondents citing beauty and how to videos as their next port of call online. Interestingly, women were more likely to search for music (29%) whereas over a third of men preferred a laugh, opting for comedy (35%). For those interested in regional differences, overwhelmingly the North East of the UK opted for music 44%, but anyone looking for the next rising comedy star should head to the East Midlands where half of all respondents watch comedy videos.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Is Online video enhancing our lives?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Respondents were asked how often they used online video for learning how to do something in their daily lives. The results highlight that the learning aspect of online video featured heavily in all age groups’ responses, revealing the huge connection and desire to learn consumers have when engaging with video. Over a quarter of all 16-45 year olds said they used online video for working out how to do things a few times every week, with nearly half (41%) in total responding that they check online videos at least once a week (10% daily).</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Where do we go to view videos? YouTube is still King</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Our Online Video Barometer has revealed that an overwhelming 87% of respondents still opt to view their videos on YouTube, despite advances by other platforms for now YouTube remains the dominant force. However Facebook is clearly catching up with consumers; nearly half of all those surveyed (45%) cited the social network as a source for their unabated video appetites with other publishing platforms garnering just 17% of the vote.</span></h4> <p><span style="color: #ffffff;">&#8212;</span></p> <h4><span style="color: #808080;"><strong>To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.buzzmyvideos.com/advertisers/" target="_blank">contact us here</a></span>.  </strong></span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) 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The event was headlined by <span style="color: #0000ff;"><a href="https://www.youtube.com/user/webteknotv" target="_blank"><span style="color: #0000ff;">Web Tekno</span></a></span>, <span style="color: #0000ff;"><a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">Ruhi Cenet Videolari</span></a> </span>and <span style="color: #0000ff;"><a href="https://www.youtube.com/user/SokakRoportajlari"><span style="color: #0000ff;">Sokak Roportajlari</span></a></span> who all recently celebrated major channel milestones.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">At BuzzMyVideos, community is one of the most important thing for us. We believe that being a part of a family of creators gives you an incredible support network of people who understand your dreams and can relate to the same highs and lows that you go through as a creator. 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Through these activities I can easily establish connections with other creators to build new content or new projects. I&#8217;m looking forward to new events like this. Thanks very much to BuzzMyVideos.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span><br /> <span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2619" alt="anil" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/anil.png" width="103" height="100" />Anıl Piyancı &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/AnilPiyanci"><span style="color: #0000ff;">AnilPiyanci</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“YouTube Creators have found an opportunity to meet, chat, create new ideas and have fun. These events are very helpful as they bring you the confidence of being under the same roof. I was very pleased and I look forward to the next meet-up.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2621" alt="kurcala" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/kurcala.png" width="103" height="98" />Kurcala &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/kurcaLaa"><span style="color: #0000ff;">kurcaLaa</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“It was a well-prepared event where we found ourselves in an intimate environment. 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creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and Facebook.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With an ever increasing number of emerging social platforms and ongoing shift in industry focus to video, the need to protect Creators&#8217; IP and copyright cross-platform continues to grow in importance. BuzzMyVideos is therefore introducing BuzzRights &#8211; a pioneering and proprietary tool which enables their Creators to protect their Content (and assert their Rights more generally) on Facebook as well as YouTube. All BuzzMyVideos creators will henceforth have access to this intuitive tool via their BuzzMyVideos Dashboard.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With the launch of BuzzRights, BuzzMyVideos has expanded their copyright protections service offering. Creators can now nominate infringing videos and set an ongoing policy for future matches, by submitting a short form via BuzzRights, which then activates a copyright infringement investigation on their behalf and supplies real-time progress reporting and updates. The BuzzRights tool thereby makes the process easier for the creators and gives them new opportunities to protect their content on multiple platforms. BuzzMyVideos has already generated millions of aggregated &#8216;matched&#8217; views on Facebook via the 1500 videos processed during the initial beta test. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Following the successful launch of </span><a href="http://www.buzzmyvideos.com/buzzmyvideos-moves-into-social-distributed-video-with-launch-of-buzzbroadcast/"><span style="font-weight: 400;">BuzzBroadcast</span></a><span style="font-weight: 400;"> (BuzzMyVideos’ Video management and distribution tool), BuzzRights helps further position BuzzMyVideos at the forefront on the multi-platform media landscape. As opportunities in and around Digital Video continue to grow and evolve on a global basis, it becomes ever more important for Video companies to adopt multi-platform strategies if they are to thrive. 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has online video review from a trusted source</b></b></li> </ul> <ul> <li><b>Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were </b></li> </ul> <ul> <li><b>Trust in YouTubers at all time high, outstripping trust in any other advertising medium</b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">London 25th July 2016 &#8211; Today </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;"> has released the results of its bi-annual online video barometer which surveys the opinions of 500 18-35 year olds on developments in online video consumption. The July 2016 survey has revealed that a staggering 85% of UK millennials asked are more likely to buy a product that has an online video review from a trusted source, while over half of those asked (57%) said they enjoyed watching a full video experience to show them about products before committing to buy.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will make interesting reading for brands that have not adopted an online video strategy yet while simultaneously confirming the success of those who have already chosen this channel to address Generation Y. Today this population segment includes 15 million Britons (Source: ONS), who were born between 1980 and the end of 1994 &#8211; almost a quarter of the entire UK population. A population which is about to move into its prime spending years,  reshaping the economy and the way brands communicate with their audience. As the first generation of digital natives with a high affinity for technology, Millennials have the ability to stay social and connected 24/7, the majority spending their time watching on-demand video content based on their interests, rather than passively watching TV shows.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will come as little surprise to the brands already adopting an online video strategy. The survey, conducted independently by OnePoll, showed nearly a third of millennials (31%) now watch between 6 and 20 hours of online video every week, with over half watching more than 6 hours per week. Men watched on average more online video than women (7 hours compared to 5 hours per week) with gaming and how-to videos garnering the most time spent watching per week with 11% and 10% of those asked watching more than 31 hours every week respectively.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">YouTubers are still the most trusted source when it comes to the advertising world, with over a third of respondents (36%) saying they would trust a YouTube review of a product over any other media; followed by 31% placing their trust in a magazine review. Just 18% of millennials are inclined to trust reviews they see on the television, reflecting the monumental shift in advertising budgets from traditional TV across to online video at record pace. Global advertising expenditure is set to hit $579 billion this year. Internet advertising accounted for 29.9% of global ad expenditure in 2015, and is expected to reach 38.4% of all global advertising by 2018. Online video and social media are the mediums pushing the growth with 20% and 24% predicted year on average growth between 2015-2018, according to </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia’s</span></a><span style="font-weight: 400;"> recent report. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Nearly half of all those surveyed said they enjoyed watching well made promotional videos (44%), not seeing advertising as intrusive to their viewing experience but in fact enhancing their overall enjoyment of online video content.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Regarding the use of adblockers for online video, it appeared very much content dependent with 54% of 18-35 year olds having at some time used ad blockers for online video and just 20% saying they always use them. 46% of the respondents do not use an adblocker on video at all.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">When asked about the most acceptable forms of advertising in online video the response was clear: 50% felt that a YouTuber using (28.2%) or reviewing (21.8%) a sponsored product was the most accepted form of advertising, followed by the implementation of  traditional banner ads (32%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">86% of those surveyed said they would like to be able to click straight through to a product seen on a video that they are interested in, or they had no strong views for or against it. In fact more than half (56%) were strongly in favour of being able to click straight through to a product from the online video, signalling this feature as a highly desirable next step for online advertisers to engage their customers.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">In terms of subjects watched, 26% of those surveyed watched music videos, closely followed by comedy 21% and then beauty 13% with those watching beauty and tech videos expressing huge enjoyment in watching promotional videos on their topic (63% and 53% respectively).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Paola Marinone, CO Founder &amp; CEO of BuzzMyVideos explained</span><b>, </b><i><span style="font-weight: 400;">“</span></i><i><span style="font-weight: 400;">Whilst ad-blocker usage is increasing with the millennial generation, the interest in native advertising is growing stronger with the users. Reaching the targeted audience in the entertainment 2.0 era means a blend of content and advertising, through the right influencers and platforms. Marketers who understand the ROI potential of this opportunity, at scale, will be leading their markets in the next years.</span></i><i><span style="font-weight: 400;">”</span></i></p> <p>&nbsp;</p> <p>&nbsp;<br /> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg"><img class=" size-full wp-image-4401 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg" alt="Infographic UK Online Video Barometer Jul2016" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" 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company, has today announced a strategic move into Social Distributed Video by enabling content creators to publish their videos across Facebook and Twitter via its highly anticipated new tool BuzzBroadcast. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With platforms increasingly shifting their focus to video, the need to capture and engage audiences and manage Short Form Video with data-driven distribution strategies has become vital. BuzzMyVideos is making a pioneering move into this game changing environment by facilitating Content Creation, Curation and Distribution everywhere and on every device.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The new video manager feature BuzzBroadcast resides on the creator dashboard and allows users to simultaneously upload videos to Facebook and Twitter. Using data-driven proprietary technology with simplicity and effectiveness, the streamlined procedure will not only make creators’ lives more efficient but empower them with the ability to </span><span style="font-weight: 400;">leverage the benefits of having a diverse portfolio of outlets and audience reach.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Also included in the BuzzBroadcast tool is a video encoder that enables the upload of up to six video files at the same time massively reducing distribution times and a video processor, allowing the upload of different formats of videos including mp4, avi, mov, webm, m4v and ogv. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The BuzzBroadcast feature enables BuzzMyVideos to tap into an even bigger pool of data. After analysis, BuzzMyVideos will now be able to supply </span><span style="font-weight: 400;">easy, readable and accessible insights that will help optimise reach, audience growth and production. BuzzMyVideos has identified a data-driven approach as vital for Content so that tailor-made content production is inline with a distributed video strategy across all main social video platforms.  </span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-Founder &amp; COO of BuzzMyVideos, comments:</b><span style="font-weight: 400;"> “As online video opportunities evolve globally, Distributed Social Video strategies have become the new game changer. Being able to tailor content production for a social audience inline with the platform and audience behaviours is now vital and can only be efficiently tackled with data. To create winning content everywhere, creators need ease of distribution and ease of adjusting creativity for various platforms. 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Collaborations and Cross-Promotions are </strong><strong>a vital </strong><strong>part of the YouTube community and BuzzMyVideos is excited to be able to take it to the next level for our Creators.</strong></em></h4> <h4><img class="border: 2px solid blue aligncenter wp-image-4075 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.002-1024x683.png" alt="BuzzCollab - Newsletter - English.002" width="875" height="584" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4><strong>Designed specifically for BuzzMyVideos creators, BuzzCollab makes finding and connecting with potential collaboration partners a breeze </strong><strong>thanks to the tool’s search engine and messaging functionality.</strong></h4> <h4></h4> <h4><img class="aligncenter wp-image-4076 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.001-1024x624.png" alt="BuzzCollab - Newsletter - English.001" width="875" height="533" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-300x183.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-768x468.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4></h4> <h4><img class="aligncenter wp-image-4074 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.003-1024x683.png" alt="BuzzCollab - Newsletter - English.003" width="875" height="584" 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community that boosts their audiences.</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Stay tuned for more updates from BuzzMyVideos in the very near future!</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Aurora Santin (Product Director)</strong></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } ["date"]=> array(2) { ["raw"]=> string(31) "Mon, 11 Jan 2016 17:53:12 +0000" ["parsed"]=> int(1452534792) } } ["registry":protected]=> 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It has also been revealed that nearly half of all respondents turn to online beauty videos to find out how to do something at least a few times a week.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211; </span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The beauty market was worth a whopping £17 billion in 2014 and is forecasted to rise by 16% by 2016.**  With trust in YouTubers sky high and Christmas just around the corner,  the smartest beauty brands will be tapping into online video to increase their slice of this sizeable pie as the competition becomes increasingly fierce.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Beauty is a highly personal, emotive sector. Engagement and trust in products play a huge part in the purchasing decisions of consumers. Traditionally this has been led by household name celebrities and models fronting huge ad campaigns. Today there has been a shift in consumer behaviour, in particular in the beauty sector where trust and recommendation are crucial in the buying process.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Public perception of online video has evolved alongside a maturing market. Our Online Video Barometer has revealed an incredible level of trust with YouTubers across many sectors but Beauty stood out as an area of particular strength.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The results come as a clear warning to the beauty industry as key players ramp up sales and marketing for the all important Christmas season. The credibility of YouTubers among consumers marks a clear cultural shift and one which beauty brands need to very quickly switch on to. As the Christmas season commences, those who have innovated in this area with creative strategies involving YouTubers will find themselves reaping huge rewards.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="font-weight: 400;">BuzzMyVideos’ findings are supported by recent studies by Ampere Analysis on the online video viewing habits of 18-44 year olds. Research Director Richard Broughton has backed us up; </span><span style="font-weight: 400;">“Our research suggests that consumers aged 18-44 spend 25% more time watching online video than the average UK consumer, and that their broadcast TV consumption is disproportionately lower. For brands and advertisers looking to reach these demographics, social video platforms should become an increasingly critical component of their media strategy.”</span></span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Which platforms are consumers using to view their favourite beauty content? According to the BuzzMyVideos Online Video Barometer, 96% of respondents opt to view beauty videos directly on YouTube followed by Facebook with 25% of the votes. Other publishing platforms received a mere 2% of the vote.  62.5% of beauty fans view their videos on desktops and a huge 69% via their mobile devices.</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: justify;"><span style="color: #808080;">To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, contact us <strong><a style="color: #808080;" href="https://www.buzzmyvideos.com/advertisers/">here</a></strong>.</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) 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It is a global platform that offers sellers the option to personalise and sell a wide range of merchandise such as  t-shirts, hats, sweaters, phone cases, bags, gifts and more. </span><span style="color: #808080;">This new service is open to all BuzzMyVideos Creators and thanks to a custom BuzzMyVideos/Spreadshirt integration, an online store featuring branding and products can be created in a matter of minutes!</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">Check out these Spreadshirt stores already set up by some of our creators.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png"><img class="aligncenter wp-image-3928 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png" alt="Screen Shot 2015-10-23 at 12.00.07" width="1426" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-1024x225.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png 1426w" sizes="(max-width: 1426px) 100vw, 1426px" /></a> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png"><img class="aligncenter wp-image-3929 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png" alt="Screen Shot 2015-10-23 at 12.00.30" width="1425" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-1024x226.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png 1425w" sizes="(max-width: 1425px) 100vw, 1425px" /></a></p> <p>We’re delighted to be able to keep adding value via new services and tools for our content creators; watch this space, there’s plenty more to come!</p> <h4 style="text-align: justify;"><span style="color: #808080;">So what are you waiting for BuzzMyVideos Creators? Open your Spreadshirt store today! Its an exciting new way you can express yourself, engage your fans and make some extra money while you&#8217;re at it.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos partner yet and want to find out how to join our global network of content creators <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://accounts.google.com/AccountChooser?continue=https%3A%2F%2Faccounts.google.com%2Fo%2Foauth2%2Fauth%3Fscope%3Dprofile%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fplus.profile.emails.read%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutube.readonly%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutubepartner-channel-audit%26response_type%3Dcode%26access_type%3Doffline%26redirect_uri%3Dhttps%3A%2F%2Fwww.buzzmyvideos.com%2Fwp-content%2Fplugins%2Fwordpress-social-login%2Fhybridauth%2F%3Fhauth.done%253DGoogle%26client_id%3D399156349774-051k0brjgalbh3coiu08vcpq964lfb1f.apps.googleusercontent.com%26hl%3Den%26from_login%3D1%26as%3D-6a499fe1249d0365&amp;btmpl=authsub&amp;hl=en" target="_blank">click here</a></span>, we’d love to hear from you.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">The BuzzMyVideos Team</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) 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Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(6055) "<h2 dir="ltr" style="text-align: justify;"><span style="color: #808080;">It’s official: the UK is a nation that has fully embraced the online video revolution and places YouTubers as the most trusted source of information when they’re looking for products or services online.</span></h2> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with nearly half of all respondents citing an online video review as the most trusted source of information over any other medium. Its closest rival was a magazine review at 23%, with TV garnering just 14% and radio 2% of the votes. It has also been revealed that nearly half of all respondents turn to online video to find out how to do something in their daily lives.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer.png"><img class=" wp-image-3922 size-large aligncenter" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer-1024x724.png" alt="BMV_Barometer" width="875" height="619" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-300x212.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-768x543.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-1024x724.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer.png 3508w" sizes="(max-width: 875px) 100vw, 875px" /></a></p> <p>&nbsp;</p> <h2 style="text-align: justify;"><span style="color: #808080;"><b>Here are the highlights!</b></span></h2> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Ever more video consumed online in the UK</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Time spent consuming online video is fast on the increase. Nearly a quarter of all respondents (22%) watched between 6 and 10 hours of online video every week, with 37% watching between 2 and 5 hours a week; a high percentage of these users of whom are likely to shift to the 6-10 hour usage levels during 2015. The average of 5 hours per week of online video watched in the first half of 2014 as reported by IAB* has already increased to 6 hours according to the <a href="http://www.buzzmyvideos.com" target="_blank">BuzzMyVideos</a> Online Video Barometer and this is set to soar in the next 12 months.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">In YouTubers We Trust</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">With such high trust placed in online videos, it therefore comes as no surprise that 93% of respondents had positive feelings towards any products or services featured in a video and 89% more likely to buy after seeing a good review. Nearly half of respondents would be more likely to investigate a product, brand or service seen in a video with 59% of 35-45 year olds surveyed saying they are either neutral or more likely to investigate what they have seen.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">What do our video choices say about the UK as a nation?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We analysed the kinds of videos that people in the UK most like to watch; Music and Comedy reign supreme, but we like to stay up to date with beauty trends and are keen to find out how stuff works. Comedy garnered almost a third of all responses at 32% followed by music at 27% have emerged as the most popular videos of choice for us Brits. And if we’re not laughing or singing, we’re making life better with 20% of respondents citing beauty and how to videos as their next port of call online. Interestingly, women were more likely to search for music (29%) whereas over a third of men preferred a laugh, opting for comedy (35%). For those interested in regional differences, overwhelmingly the North East of the UK opted for music 44%, but anyone looking for the next rising comedy star should head to the East Midlands where half of all respondents watch comedy videos.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Is Online video enhancing our lives?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Respondents were asked how often they used online video for learning how to do something in their daily lives. The results highlight that the learning aspect of online video featured heavily in all age groups’ responses, revealing the huge connection and desire to learn consumers have when engaging with video. Over a quarter of all 16-45 year olds said they used online video for working out how to do things a few times every week, with nearly half (41%) in total responding that they check online videos at least once a week (10% daily).</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Where do we go to view videos? YouTube is still King</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Our Online Video Barometer has revealed that an overwhelming 87% of respondents still opt to view their videos on YouTube, despite advances by other platforms for now YouTube remains the dominant force. However Facebook is clearly catching up with consumers; nearly half of all those surveyed (45%) cited the social network as a source for their unabated video appetites with other publishing platforms garnering just 17% of the vote.</span></h4> <p><span style="color: #ffffff;">&#8212;</span></p> <h4><span style="color: #808080;"><strong>To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.buzzmyvideos.com/advertisers/" target="_blank">contact us here</a></span>.  </strong></span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) 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The event was headlined by <span style="color: #0000ff;"><a href="https://www.youtube.com/user/webteknotv" target="_blank"><span style="color: #0000ff;">Web Tekno</span></a></span>, <span style="color: #0000ff;"><a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">Ruhi Cenet Videolari</span></a> </span>and <span style="color: #0000ff;"><a href="https://www.youtube.com/user/SokakRoportajlari"><span style="color: #0000ff;">Sokak Roportajlari</span></a></span> who all recently celebrated major channel milestones.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">At BuzzMyVideos, community is one of the most important thing for us. We believe that being a part of a family of creators gives you an incredible support network of people who understand your dreams and can relate to the same highs and lows that you go through as a creator. Community is also key to fostering friendships and collaborations between creators. Collaboration and cross-promotions are one of the key drivers for a channels growth and we’re happy to see our first meet-up has already sparked new friendship and creative discussions between our creators.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We also celebrated three of our channels&#8217; milestones. Web Tekno reached 300K, Ruhi Cenet Videolari 250K and Sokak Roportajlari hit 100k subscribers. We had a chance to hear and be inspired by their story of how they built their channels to the success that they are today.</span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We welcome all our Turkish BuzzMyVideos creators to join us for the next meet-up to meet new friends,, have their questions answered, share your expertise and have lots of fun of course!</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">BuzzMyVideos is the essential community for creators who want to succeed in online video world, and there’s never been a better time to be a BuzzMyVideos member. We hope you enjoy these events! We’ve just started and there is a lot more to come.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos creator, click<span style="color: #0000ff;"> <a href="http://www.buzzmyvideos.com/signup/"><span style="color: #0000ff;">here</span></a></span> to find out how to join the community.</span></h4> <h4 dir="ltr" style="text-align: justify;"></h4> <p>&nbsp;</p> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"><span style="text-decoration: underline;">TESTIMONIALS</span> </span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2623" alt="ayse" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ayse.png" width="102" height="102" /></span></h4> <h4 dir="ltr" style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;">Ayşe Çakar &#8211; <span style="color: #0000ff;"><a href="https://www.youtube.com/user/aysecakar"><span style="color: #0000ff;">/<span style="color: #0000ff;">aysecakar</span></span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“I get together with content producers in a variety of activities but these gatherings are usually with beauty channels only. YouTube is a colourful world and there are also creators in many areas outside beauty. This event helped me to meet with creators from different categories and make new friends. It also helped to create an environment for various collaborations. Through this event I understood that we are not just a great team but also a big family. I look forward to new meet-ups.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2622" alt="sulekaraok" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/sulekaraok.png" width="103" height="102" />Şule Karaok &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/sulekaraok"><span style="color: #0000ff;">sulekaraok</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“This event help me to engage with other creators in the network. This engagement helps me to cultivate partnerships and new projects which helps me to look forward to grow my channel. Actually, this event is just the beginning and I’m excited about the future. Thanks to BuzzMyVideos team for everything.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2617" alt="ruhi" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ruhi.png" width="103" height="98" /> Ruhi Çenet &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">MrRuhicenet</span></a></span></span></h4> <h4 dir="ltr" style="padding-left: 120px; text-align: justify;"><span style="color: #808080;">“I attended a great event organized by the BuzzMyVideos. In this event, I&#8217;m really delighted to celebrate the 250,000 subscribers milestone. A creator can not find a suitable environment for himself so easily. Through these activities I can easily establish connections with other creators to build new content or new projects. I&#8217;m looking forward to new events like this. Thanks very much to BuzzMyVideos.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span><br /> <span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2619" alt="anil" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/anil.png" width="103" height="100" />Anıl Piyancı &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/AnilPiyanci"><span style="color: #0000ff;">AnilPiyanci</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“YouTube Creators have found an opportunity to meet, chat, create new ideas and have fun. These events are very helpful as they bring you the confidence of being under the same roof. I was very pleased and I look forward to the next meet-up.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2621" alt="kurcala" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/kurcala.png" width="103" height="98" />Kurcala &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/kurcaLaa"><span style="color: #0000ff;">kurcaLaa</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“It was a well-prepared event where we found ourselves in an intimate environment. As well as having fun, we had the chance to meet with creators in person and listen to their experiences. We also exchanged ideas and discussed possible partnerships to enhance our channel. 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creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and Facebook.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With an ever increasing number of emerging social platforms and ongoing shift in industry focus to video, the need to protect Creators&#8217; IP and copyright cross-platform continues to grow in importance. BuzzMyVideos is therefore introducing BuzzRights &#8211; a pioneering and proprietary tool which enables their Creators to protect their Content (and assert their Rights more generally) on Facebook as well as YouTube. All BuzzMyVideos creators will henceforth have access to this intuitive tool via their BuzzMyVideos Dashboard.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With the launch of BuzzRights, BuzzMyVideos has expanded their copyright protections service offering. Creators can now nominate infringing videos and set an ongoing policy for future matches, by submitting a short form via BuzzRights, which then activates a copyright infringement investigation on their behalf and supplies real-time progress reporting and updates. The BuzzRights tool thereby makes the process easier for the creators and gives them new opportunities to protect their content on multiple platforms. BuzzMyVideos has already generated millions of aggregated &#8216;matched&#8217; views on Facebook via the 1500 videos processed during the initial beta test. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Following the successful launch of </span><a href="http://www.buzzmyvideos.com/buzzmyvideos-moves-into-social-distributed-video-with-launch-of-buzzbroadcast/"><span style="font-weight: 400;">BuzzBroadcast</span></a><span style="font-weight: 400;"> (BuzzMyVideos’ Video management and distribution tool), BuzzRights helps further position BuzzMyVideos at the forefront on the multi-platform media landscape. As opportunities in and around Digital Video continue to grow and evolve on a global basis, it becomes ever more important for Video companies to adopt multi-platform strategies if they are to thrive. Offering bespoke high-value support in areas like Content Creation, Distribution and Rights Management is vital for anyone trying to meaningfully help Creators navigate the increasingly complex online Video ecosystem.</span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-founder &amp; COO of BuzzMyVideos comments, </b><span style="font-weight: 400;">“</span><span style="font-weight: 400;">Video content is becoming a more prominent part of social sharing and digital strategy. This creates a challenge for online video creators and content owners to monitor and protect their rights and to ensure more shares and engagement on their original content. At BuzzMyVideos, our goal is to enable and ease multi-platform content distribution and syndication for content creators, while making sure to protect and manage their rights. 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has online video review from a trusted source</b></b></li> </ul> <ul> <li><b>Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were </b></li> </ul> <ul> <li><b>Trust in YouTubers at all time high, outstripping trust in any other advertising medium</b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">London 25th July 2016 &#8211; Today </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;"> has released the results of its bi-annual online video barometer which surveys the opinions of 500 18-35 year olds on developments in online video consumption. The July 2016 survey has revealed that a staggering 85% of UK millennials asked are more likely to buy a product that has an online video review from a trusted source, while over half of those asked (57%) said they enjoyed watching a full video experience to show them about products before committing to buy.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will make interesting reading for brands that have not adopted an online video strategy yet while simultaneously confirming the success of those who have already chosen this channel to address Generation Y. Today this population segment includes 15 million Britons (Source: ONS), who were born between 1980 and the end of 1994 &#8211; almost a quarter of the entire UK population. A population which is about to move into its prime spending years,  reshaping the economy and the way brands communicate with their audience. As the first generation of digital natives with a high affinity for technology, Millennials have the ability to stay social and connected 24/7, the majority spending their time watching on-demand video content based on their interests, rather than passively watching TV shows.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will come as little surprise to the brands already adopting an online video strategy. The survey, conducted independently by OnePoll, showed nearly a third of millennials (31%) now watch between 6 and 20 hours of online video every week, with over half watching more than 6 hours per week. Men watched on average more online video than women (7 hours compared to 5 hours per week) with gaming and how-to videos garnering the most time spent watching per week with 11% and 10% of those asked watching more than 31 hours every week respectively.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">YouTubers are still the most trusted source when it comes to the advertising world, with over a third of respondents (36%) saying they would trust a YouTube review of a product over any other media; followed by 31% placing their trust in a magazine review. Just 18% of millennials are inclined to trust reviews they see on the television, reflecting the monumental shift in advertising budgets from traditional TV across to online video at record pace. Global advertising expenditure is set to hit $579 billion this year. Internet advertising accounted for 29.9% of global ad expenditure in 2015, and is expected to reach 38.4% of all global advertising by 2018. Online video and social media are the mediums pushing the growth with 20% and 24% predicted year on average growth between 2015-2018, according to </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia’s</span></a><span style="font-weight: 400;"> recent report. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Nearly half of all those surveyed said they enjoyed watching well made promotional videos (44%), not seeing advertising as intrusive to their viewing experience but in fact enhancing their overall enjoyment of online video content.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Regarding the use of adblockers for online video, it appeared very much content dependent with 54% of 18-35 year olds having at some time used ad blockers for online video and just 20% saying they always use them. 46% of the respondents do not use an adblocker on video at all.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">When asked about the most acceptable forms of advertising in online video the response was clear: 50% felt that a YouTuber using (28.2%) or reviewing (21.8%) a sponsored product was the most accepted form of advertising, followed by the implementation of  traditional banner ads (32%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">86% of those surveyed said they would like to be able to click straight through to a product seen on a video that they are interested in, or they had no strong views for or against it. In fact more than half (56%) were strongly in favour of being able to click straight through to a product from the online video, signalling this feature as a highly desirable next step for online advertisers to engage their customers.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">In terms of subjects watched, 26% of those surveyed watched music videos, closely followed by comedy 21% and then beauty 13% with those watching beauty and tech videos expressing huge enjoyment in watching promotional videos on their topic (63% and 53% respectively).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Paola Marinone, CO Founder &amp; CEO of BuzzMyVideos explained</span><b>, </b><i><span style="font-weight: 400;">“</span></i><i><span style="font-weight: 400;">Whilst ad-blocker usage is increasing with the millennial generation, the interest in native advertising is growing stronger with the users. Reaching the targeted audience in the entertainment 2.0 era means a blend of content and advertising, through the right influencers and platforms. 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BuzzMyVideos is making a pioneering move into this game changing environment by facilitating Content Creation, Curation and Distribution everywhere and on every device.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The new video manager feature BuzzBroadcast resides on the creator dashboard and allows users to simultaneously upload videos to Facebook and Twitter. Using data-driven proprietary technology with simplicity and effectiveness, the streamlined procedure will not only make creators’ lives more efficient but empower them with the ability to </span><span style="font-weight: 400;">leverage the benefits of having a diverse portfolio of outlets and audience reach.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Also included in the BuzzBroadcast tool is a video encoder that enables the upload of up to six video files at the same time massively reducing distribution times and a video processor, allowing the upload of different formats of videos including mp4, avi, mov, webm, m4v and ogv. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The BuzzBroadcast feature enables BuzzMyVideos to tap into an even bigger pool of data. After analysis, BuzzMyVideos will now be able to supply </span><span style="font-weight: 400;">easy, readable and accessible insights that will help optimise reach, audience growth and production. BuzzMyVideos has identified a data-driven approach as vital for Content so that tailor-made content production is inline with a distributed video strategy across all main social video platforms.  </span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-Founder &amp; COO of BuzzMyVideos, comments:</b><span style="font-weight: 400;"> “As online video opportunities evolve globally, Distributed Social Video strategies have become the new game changer. Being able to tailor content production for a social audience inline with the platform and audience behaviours is now vital and can only be efficiently tackled with data. To create winning content everywhere, creators need ease of distribution and ease of adjusting creativity for various platforms. 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Collaborations and Cross-Promotions are </strong><strong>a vital </strong><strong>part of the YouTube community and BuzzMyVideos is excited to be able to take it to the next level for our Creators.</strong></em></h4> <h4><img class="border: 2px solid blue aligncenter wp-image-4075 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.002-1024x683.png" alt="BuzzCollab - Newsletter - English.002" width="875" height="584" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4><strong>Designed specifically for BuzzMyVideos creators, BuzzCollab makes finding and connecting with potential collaboration partners a breeze </strong><strong>thanks to the tool’s search engine and messaging functionality.</strong></h4> <h4></h4> <h4><img class="aligncenter wp-image-4076 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.001-1024x624.png" alt="BuzzCollab - Newsletter - English.001" width="875" height="533" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-300x183.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-768x468.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4></h4> <h4><img class="aligncenter wp-image-4074 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.003-1024x683.png" alt="BuzzCollab - Newsletter - English.003" width="875" height="584" 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community that boosts their audiences.</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Stay tuned for more updates from BuzzMyVideos in the very near future!</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Aurora Santin (Product Director)</strong></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } ["date"]=> array(2) { ["raw"]=> string(31) "Mon, 11 Jan 2016 17:53:12 +0000" ["parsed"]=> int(1452534792) } } ["registry":protected]=> 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It has also been revealed that nearly half of all respondents turn to online beauty videos to find out how to do something at least a few times a week.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211; </span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The beauty market was worth a whopping £17 billion in 2014 and is forecasted to rise by 16% by 2016.**  With trust in YouTubers sky high and Christmas just around the corner,  the smartest beauty brands will be tapping into online video to increase their slice of this sizeable pie as the competition becomes increasingly fierce.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Beauty is a highly personal, emotive sector. Engagement and trust in products play a huge part in the purchasing decisions of consumers. Traditionally this has been led by household name celebrities and models fronting huge ad campaigns. Today there has been a shift in consumer behaviour, in particular in the beauty sector where trust and recommendation are crucial in the buying process.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Public perception of online video has evolved alongside a maturing market. Our Online Video Barometer has revealed an incredible level of trust with YouTubers across many sectors but Beauty stood out as an area of particular strength.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The results come as a clear warning to the beauty industry as key players ramp up sales and marketing for the all important Christmas season. The credibility of YouTubers among consumers marks a clear cultural shift and one which beauty brands need to very quickly switch on to. As the Christmas season commences, those who have innovated in this area with creative strategies involving YouTubers will find themselves reaping huge rewards.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="font-weight: 400;">BuzzMyVideos’ findings are supported by recent studies by Ampere Analysis on the online video viewing habits of 18-44 year olds. Research Director Richard Broughton has backed us up; </span><span style="font-weight: 400;">“Our research suggests that consumers aged 18-44 spend 25% more time watching online video than the average UK consumer, and that their broadcast TV consumption is disproportionately lower. For brands and advertisers looking to reach these demographics, social video platforms should become an increasingly critical component of their media strategy.”</span></span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Which platforms are consumers using to view their favourite beauty content? According to the BuzzMyVideos Online Video Barometer, 96% of respondents opt to view beauty videos directly on YouTube followed by Facebook with 25% of the votes. Other publishing platforms received a mere 2% of the vote.  62.5% of beauty fans view their videos on desktops and a huge 69% via their mobile devices.</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: justify;"><span style="color: #808080;">To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, contact us <strong><a style="color: #808080;" href="https://www.buzzmyvideos.com/advertisers/">here</a></strong>.</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) 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It is a global platform that offers sellers the option to personalise and sell a wide range of merchandise such as  t-shirts, hats, sweaters, phone cases, bags, gifts and more. </span><span style="color: #808080;">This new service is open to all BuzzMyVideos Creators and thanks to a custom BuzzMyVideos/Spreadshirt integration, an online store featuring branding and products can be created in a matter of minutes!</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">Check out these Spreadshirt stores already set up by some of our creators.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png"><img class="aligncenter wp-image-3928 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png" alt="Screen Shot 2015-10-23 at 12.00.07" width="1426" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-1024x225.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png 1426w" sizes="(max-width: 1426px) 100vw, 1426px" /></a> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png"><img class="aligncenter wp-image-3929 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png" alt="Screen Shot 2015-10-23 at 12.00.30" width="1425" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-1024x226.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png 1425w" sizes="(max-width: 1425px) 100vw, 1425px" /></a></p> <p>We’re delighted to be able to keep adding value via new services and tools for our content creators; watch this space, there’s plenty more to come!</p> <h4 style="text-align: justify;"><span style="color: #808080;">So what are you waiting for BuzzMyVideos Creators? Open your Spreadshirt store today! Its an exciting new way you can express yourself, engage your fans and make some extra money while you&#8217;re at it.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos partner yet and want to find out how to join our global network of content creators <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://accounts.google.com/AccountChooser?continue=https%3A%2F%2Faccounts.google.com%2Fo%2Foauth2%2Fauth%3Fscope%3Dprofile%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fplus.profile.emails.read%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutube.readonly%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutubepartner-channel-audit%26response_type%3Dcode%26access_type%3Doffline%26redirect_uri%3Dhttps%3A%2F%2Fwww.buzzmyvideos.com%2Fwp-content%2Fplugins%2Fwordpress-social-login%2Fhybridauth%2F%3Fhauth.done%253DGoogle%26client_id%3D399156349774-051k0brjgalbh3coiu08vcpq964lfb1f.apps.googleusercontent.com%26hl%3Den%26from_login%3D1%26as%3D-6a499fe1249d0365&amp;btmpl=authsub&amp;hl=en" target="_blank">click here</a></span>, we’d love to hear from you.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">The BuzzMyVideos Team</span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) 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Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with &#91;...&#93;" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/dc/elements/1.1/"]=> array(1) { ["creator"]=> array(1) { [0]=> array(6) { ["data"]=> string(12) "BuzzMyVideos" ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } ["http://purl.org/rss/1.0/modules/content/"]=> array(1) { ["encoded"]=> array(1) { [0]=> array(6) { ["data"]=> string(6055) "<h2 dir="ltr" style="text-align: justify;"><span style="color: #808080;">It’s official: the UK is a nation that has fully embraced the online video revolution and places YouTubers as the most trusted source of information when they’re looking for products or services online.</span></h2> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with nearly half of all respondents citing an online video review as the most trusted source of information over any other medium. Its closest rival was a magazine review at 23%, with TV garnering just 14% and radio 2% of the votes. It has also been revealed that nearly half of all respondents turn to online video to find out how to do something in their daily lives.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer.png"><img class=" wp-image-3922 size-large aligncenter" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer-1024x724.png" alt="BMV_Barometer" width="875" height="619" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-300x212.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-768x543.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-1024x724.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer.png 3508w" sizes="(max-width: 875px) 100vw, 875px" /></a></p> <p>&nbsp;</p> <h2 style="text-align: justify;"><span style="color: #808080;"><b>Here are the highlights!</b></span></h2> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Ever more video consumed online in the UK</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Time spent consuming online video is fast on the increase. Nearly a quarter of all respondents (22%) watched between 6 and 10 hours of online video every week, with 37% watching between 2 and 5 hours a week; a high percentage of these users of whom are likely to shift to the 6-10 hour usage levels during 2015. The average of 5 hours per week of online video watched in the first half of 2014 as reported by IAB* has already increased to 6 hours according to the <a href="http://www.buzzmyvideos.com" target="_blank">BuzzMyVideos</a> Online Video Barometer and this is set to soar in the next 12 months.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">In YouTubers We Trust</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">With such high trust placed in online videos, it therefore comes as no surprise that 93% of respondents had positive feelings towards any products or services featured in a video and 89% more likely to buy after seeing a good review. Nearly half of respondents would be more likely to investigate a product, brand or service seen in a video with 59% of 35-45 year olds surveyed saying they are either neutral or more likely to investigate what they have seen.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">What do our video choices say about the UK as a nation?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We analysed the kinds of videos that people in the UK most like to watch; Music and Comedy reign supreme, but we like to stay up to date with beauty trends and are keen to find out how stuff works. Comedy garnered almost a third of all responses at 32% followed by music at 27% have emerged as the most popular videos of choice for us Brits. And if we’re not laughing or singing, we’re making life better with 20% of respondents citing beauty and how to videos as their next port of call online. Interestingly, women were more likely to search for music (29%) whereas over a third of men preferred a laugh, opting for comedy (35%). For those interested in regional differences, overwhelmingly the North East of the UK opted for music 44%, but anyone looking for the next rising comedy star should head to the East Midlands where half of all respondents watch comedy videos.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Is Online video enhancing our lives?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Respondents were asked how often they used online video for learning how to do something in their daily lives. The results highlight that the learning aspect of online video featured heavily in all age groups’ responses, revealing the huge connection and desire to learn consumers have when engaging with video. Over a quarter of all 16-45 year olds said they used online video for working out how to do things a few times every week, with nearly half (41%) in total responding that they check online videos at least once a week (10% daily).</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Where do we go to view videos? YouTube is still King</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Our Online Video Barometer has revealed that an overwhelming 87% of respondents still opt to view their videos on YouTube, despite advances by other platforms for now YouTube remains the dominant force. However Facebook is clearly catching up with consumers; nearly half of all those surveyed (45%) cited the social network as a source for their unabated video appetites with other publishing platforms garnering just 17% of the vote.</span></h4> <p><span style="color: #ffffff;">&#8212;</span></p> <h4><span style="color: #808080;"><strong>To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.buzzmyvideos.com/advertisers/" target="_blank">contact us here</a></span>.  </strong></span></h4> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) 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The event was headlined by <span style="color: #0000ff;"><a href="https://www.youtube.com/user/webteknotv" target="_blank"><span style="color: #0000ff;">Web Tekno</span></a></span>, <span style="color: #0000ff;"><a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">Ruhi Cenet Videolari</span></a> </span>and <span style="color: #0000ff;"><a href="https://www.youtube.com/user/SokakRoportajlari"><span style="color: #0000ff;">Sokak Roportajlari</span></a></span> who all recently celebrated major channel milestones.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">At BuzzMyVideos, community is one of the most important thing for us. We believe that being a part of a family of creators gives you an incredible support network of people who understand your dreams and can relate to the same highs and lows that you go through as a creator. Community is also key to fostering friendships and collaborations between creators. Collaboration and cross-promotions are one of the key drivers for a channels growth and we’re happy to see our first meet-up has already sparked new friendship and creative discussions between our creators.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We also celebrated three of our channels&#8217; milestones. Web Tekno reached 300K, Ruhi Cenet Videolari 250K and Sokak Roportajlari hit 100k subscribers. We had a chance to hear and be inspired by their story of how they built their channels to the success that they are today.</span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We welcome all our Turkish BuzzMyVideos creators to join us for the next meet-up to meet new friends,, have their questions answered, share your expertise and have lots of fun of course!</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">BuzzMyVideos is the essential community for creators who want to succeed in online video world, and there’s never been a better time to be a BuzzMyVideos member. We hope you enjoy these events! We’ve just started and there is a lot more to come.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos creator, click<span style="color: #0000ff;"> <a href="http://www.buzzmyvideos.com/signup/"><span style="color: #0000ff;">here</span></a></span> to find out how to join the community.</span></h4> <h4 dir="ltr" style="text-align: justify;"></h4> <p>&nbsp;</p> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"><span style="text-decoration: underline;">TESTIMONIALS</span> </span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2623" alt="ayse" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ayse.png" width="102" height="102" /></span></h4> <h4 dir="ltr" style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;">Ayşe Çakar &#8211; <span style="color: #0000ff;"><a href="https://www.youtube.com/user/aysecakar"><span style="color: #0000ff;">/<span style="color: #0000ff;">aysecakar</span></span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“I get together with content producers in a variety of activities but these gatherings are usually with beauty channels only. YouTube is a colourful world and there are also creators in many areas outside beauty. This event helped me to meet with creators from different categories and make new friends. It also helped to create an environment for various collaborations. Through this event I understood that we are not just a great team but also a big family. I look forward to new meet-ups.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2622" alt="sulekaraok" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/sulekaraok.png" width="103" height="102" />Şule Karaok &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/sulekaraok"><span style="color: #0000ff;">sulekaraok</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“This event help me to engage with other creators in the network. This engagement helps me to cultivate partnerships and new projects which helps me to look forward to grow my channel. Actually, this event is just the beginning and I’m excited about the future. Thanks to BuzzMyVideos team for everything.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2617" alt="ruhi" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ruhi.png" width="103" height="98" /> Ruhi Çenet &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">MrRuhicenet</span></a></span></span></h4> <h4 dir="ltr" style="padding-left: 120px; text-align: justify;"><span style="color: #808080;">“I attended a great event organized by the BuzzMyVideos. In this event, I&#8217;m really delighted to celebrate the 250,000 subscribers milestone. A creator can not find a suitable environment for himself so easily. Through these activities I can easily establish connections with other creators to build new content or new projects. I&#8217;m looking forward to new events like this. Thanks very much to BuzzMyVideos.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span><br /> <span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2619" alt="anil" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/anil.png" width="103" height="100" />Anıl Piyancı &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/AnilPiyanci"><span style="color: #0000ff;">AnilPiyanci</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“YouTube Creators have found an opportunity to meet, chat, create new ideas and have fun. These events are very helpful as they bring you the confidence of being under the same roof. I was very pleased and I look forward to the next meet-up.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2621" alt="kurcala" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/kurcala.png" width="103" height="98" />Kurcala &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/kurcaLaa"><span style="color: #0000ff;">kurcaLaa</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“It was a well-prepared event where we found ourselves in an intimate environment. As well as having fun, we had the chance to meet with creators in person and listen to their experiences. We also exchanged ideas and discussed possible partnerships to enhance our channel. Looking forward to next event!”</span></h4> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="color: #ffffff;">&#8211;</span></p> <p><a href="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/meetup.jpg"><img class="size-full wp-image-2631 aligncenter" alt="meetup" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/meetup.jpg" width="750" height="750" /></a><span style="color: #ffffff;">&#8211;</span></p> <p><span style="color: #ffffff;">&#8211;</span></p> <h4><span style="color: #ffffff;"> &#8211;<a href="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/Emre-Cinar.jpg"><span style="color: #ffffff;"><img class="alignleft wp-image-2644" alt="Emre Cinar" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/Emre-Cinar-150x150.jpg" width="90" height="90" /></span></a><em><strong></strong></em></span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4><span style="color: #333333;"><em><strong> Emre Cinar 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<sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>https://wordpress.org/?v=4.8.4</generator> <item> <title>A picture is worth a thousand&#8230; frames.</title> <link>http://www.buzzmyvideos.com/it/2017/06/09/a-picture-is-worth-a-thousand-frames/</link> <pubDate>Fri, 09 Jun 2017 11:13:13 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[Blog]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4675</guid> <description><![CDATA[Because your videos are presented to your followers with just that - a picture! But don’t panic, here in BuzzMyVideos we still strongly believe in the “moving image” and we want to make it even more relevant by making you express your creativity by enriching your thumbnails. &nbsp; Have you ever happened to watch a &#91;...&#93;]]></description> <content:encoded><![CDATA[<p style="text-align: justify;">Because your videos are presented to your followers with just that &#8211; a picture! But don’t panic, here in BuzzMyVideos we still strongly believe in the “moving image” and we want to make it even more relevant by making you express your creativity by enriching your thumbnails.</p> <p>&nbsp;</p> <p style="text-align: justify;">Have you ever happened to watch a movie because of its poster? We all make the same split second decision with online video but in this case it’s the thumbnail that draws our eyes and compels us to click.</p> <p>The thumbnail is a videos’ strongest call to action that invites your followers to watch. So the more eye-catching the thumbnail, the more likely it will bring the viewers to your channel or page.</p> <p>As Lev Manovich wrote in his “The Language of New Media”, after the digital revolution, the image acquired the new role of an interface and it works like a portal to a new world. The image on the web completely changed its role as now it works as a representation of the link that the user wants to follow. In the same way the thumbnail is the interface of your video.</p> <p>It has been demonstrated that videos with custom thumbnails perform better on YouTube and Facebook than ones without them and exceptionally compelling thumbnails result in more clicks to views and a higher ranking on YouTube.</p> <p>These are the reasons why we at BuzzMyVideos has launched a new tool called <a style="font-size: 16px;" href="https://dashboard.buzzmyvideos.com/#/thumbnailEditor/projects">The Thumbnail Editor</a>, exclusive to BuzzMyVideos creators.</p> <p>Now you can easily create your video thumbnails directly in your BuzzMyVideos dashboard.<br /> Through this tool you can add icons, emojis, frames, text over a preset background or uploaded custom image.</p> <p>Here is a tutorial with a full demonstration:</p> <div style="padding-left: 60px;"><iframe src="http://www.youtube.com/embed/JAZHvt1j8ug" width="560" height="315" frameborder="0"></iframe></div> <p style="text-align: justify;">Now it’s your turn. Start creating and let us know what you think via our social media channels as we are planning to add more and more functionalities. <a style="font-size: 16px;" href="https://dashboard.buzzmyvideos.com/#/access/login">We would love to hear your feedback</a>.</p> <p>Yours,<br /> Antonella Arca</p> <p>Product Manager at BuzzMyVideos</p> ]]></content:encoded> </item> <item> <title>BuzzMyVideos launch new multi-platform content protection tool</title> <link>http://www.buzzmyvideos.com/it/2016/10/26/buzzmyvideos-launch-new-multi-platform-content-protection-tool/</link> <pubDate>Wed, 26 Oct 2016 14:58:42 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4465</guid> <description><![CDATA[New exclusive tool enable online video creators to protect content across YouTube and Facebook &nbsp; &nbsp; &nbsp; 25th October, London - BuzzMyVideos, the next-generation and creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and &#91;...&#93;]]></description> <content:encoded><![CDATA[<p><span style="font-weight: 400;">New exclusive tool enable online video creators to protect content across YouTube and Facebook</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/10/buzzrights-banner.png"><img class=" size-full wp-image-4467 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/10/buzzrights-banner.png" alt="buzzrights banner" width="1545" height="212" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-300x41.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-768x105.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner-1024x141.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2016/10/buzzrights-banner.png 1545w" sizes="(max-width: 1545px) 100vw, 1545px" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">25th October, London &#8211; </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;">, the next-generation and creator-first digital  media company, has today announced the launch of their new multi-platform copyright protection tool BuzzRights, which enables online video creators to protect their content on both YouTube and Facebook.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With an ever increasing number of emerging social platforms and ongoing shift in industry focus to video, the need to protect Creators&#8217; IP and copyright cross-platform continues to grow in importance. BuzzMyVideos is therefore introducing BuzzRights &#8211; a pioneering and proprietary tool which enables their Creators to protect their Content (and assert their Rights more generally) on Facebook as well as YouTube. All BuzzMyVideos creators will henceforth have access to this intuitive tool via their BuzzMyVideos Dashboard.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With the launch of BuzzRights, BuzzMyVideos has expanded their copyright protections service offering. Creators can now nominate infringing videos and set an ongoing policy for future matches, by submitting a short form via BuzzRights, which then activates a copyright infringement investigation on their behalf and supplies real-time progress reporting and updates. The BuzzRights tool thereby makes the process easier for the creators and gives them new opportunities to protect their content on multiple platforms. BuzzMyVideos has already generated millions of aggregated &#8216;matched&#8217; views on Facebook via the 1500 videos processed during the initial beta test. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Following the successful launch of </span><a href="http://www.buzzmyvideos.com/buzzmyvideos-moves-into-social-distributed-video-with-launch-of-buzzbroadcast/"><span style="font-weight: 400;">BuzzBroadcast</span></a><span style="font-weight: 400;"> (BuzzMyVideos’ Video management and distribution tool), BuzzRights helps further position BuzzMyVideos at the forefront on the multi-platform media landscape. As opportunities in and around Digital Video continue to grow and evolve on a global basis, it becomes ever more important for Video companies to adopt multi-platform strategies if they are to thrive. Offering bespoke high-value support in areas like Content Creation, Distribution and Rights Management is vital for anyone trying to meaningfully help Creators navigate the increasingly complex online Video ecosystem.</span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-founder &amp; COO of BuzzMyVideos comments, </b><span style="font-weight: 400;">“</span><span style="font-weight: 400;">Video content is becoming a more prominent part of social sharing and digital strategy. This creates a challenge for online video creators and content owners to monitor and protect their rights and to ensure more shares and engagement on their original content. At BuzzMyVideos, our goal is to enable and ease multi-platform content distribution and syndication for content creators, while making sure to protect and manage their rights. Therefore, we’re delighted to offer BuzzRights to all our video creators, in order to help them securely syndicate content cross-platform while managing rights as they want, when they want.</span><span style="font-weight: 400;">”</span></p> <p>&nbsp;</p> <p>&nbsp;</p> ]]></content:encoded> </item> <item> <title>BUZZMYVIDEOS BIANNUAL ONLINE VIDEO BAROMETER REVEALS HUGE SHIFT IN MILLENNIAL BUYING HABITS</title> <link>http://www.buzzmyvideos.com/it/2016/07/27/buzzmyvideos-biannual-online-video-barometer-reveals-huge-shift-in-millennial-buying-habits/</link> <pubDate>Wed, 27 Jul 2016 09:06:26 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[BuzzNews]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4400</guid> <description><![CDATA[&nbsp; &nbsp; 85% of 18-35 year olds more likely to buy a product that has online video review from a trusted source Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were Trust in YouTubers at all time high, outstripping trust in &#91;...&#93;]]></description> <content:encoded><![CDATA[<p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><b><b>85% of 18-35 year olds more likely to buy a product that has online video review from a trusted source</b></b></li> </ul> <ul> <li><b>Over half (56%) of those asked would like the option to click straight through to a product direct from the video or were </b></li> </ul> <ul> <li><b>Trust in YouTubers at all time high, outstripping trust in any other advertising medium</b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">London 25th July 2016 &#8211; Today </span><a href="http://www.buzzmyvideos.com/"><span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;"> has released the results of its bi-annual online video barometer which surveys the opinions of 500 18-35 year olds on developments in online video consumption. The July 2016 survey has revealed that a staggering 85% of UK millennials asked are more likely to buy a product that has an online video review from a trusted source, while over half of those asked (57%) said they enjoyed watching a full video experience to show them about products before committing to buy.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will make interesting reading for brands that have not adopted an online video strategy yet while simultaneously confirming the success of those who have already chosen this channel to address Generation Y. Today this population segment includes 15 million Britons (Source: ONS), who were born between 1980 and the end of 1994 &#8211; almost a quarter of the entire UK population. A population which is about to move into its prime spending years,  reshaping the economy and the way brands communicate with their audience. As the first generation of digital natives with a high affinity for technology, Millennials have the ability to stay social and connected 24/7, the majority spending their time watching on-demand video content based on their interests, rather than passively watching TV shows.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The results will come as little surprise to the brands already adopting an online video strategy. The survey, conducted independently by OnePoll, showed nearly a third of millennials (31%) now watch between 6 and 20 hours of online video every week, with over half watching more than 6 hours per week. Men watched on average more online video than women (7 hours compared to 5 hours per week) with gaming and how-to videos garnering the most time spent watching per week with 11% and 10% of those asked watching more than 31 hours every week respectively.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">YouTubers are still the most trusted source when it comes to the advertising world, with over a third of respondents (36%) saying they would trust a YouTube review of a product over any other media; followed by 31% placing their trust in a magazine review. Just 18% of millennials are inclined to trust reviews they see on the television, reflecting the monumental shift in advertising budgets from traditional TV across to online video at record pace. Global advertising expenditure is set to hit $579 billion this year. Internet advertising accounted for 29.9% of global ad expenditure in 2015, and is expected to reach 38.4% of all global advertising by 2018. Online video and social media are the mediums pushing the growth with 20% and 24% predicted year on average growth between 2015-2018, according to </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia’s</span></a><span style="font-weight: 400;"> recent report. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Nearly half of all those surveyed said they enjoyed watching well made promotional videos (44%), not seeing advertising as intrusive to their viewing experience but in fact enhancing their overall enjoyment of online video content.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Regarding the use of adblockers for online video, it appeared very much content dependent with 54% of 18-35 year olds having at some time used ad blockers for online video and just 20% saying they always use them. 46% of the respondents do not use an adblocker on video at all.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">When asked about the most acceptable forms of advertising in online video the response was clear: 50% felt that a YouTuber using (28.2%) or reviewing (21.8%) a sponsored product was the most accepted form of advertising, followed by the implementation of  traditional banner ads (32%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">86% of those surveyed said they would like to be able to click straight through to a product seen on a video that they are interested in, or they had no strong views for or against it. In fact more than half (56%) were strongly in favour of being able to click straight through to a product from the online video, signalling this feature as a highly desirable next step for online advertisers to engage their customers.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">In terms of subjects watched, 26% of those surveyed watched music videos, closely followed by comedy 21% and then beauty 13% with those watching beauty and tech videos expressing huge enjoyment in watching promotional videos on their topic (63% and 53% respectively).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Paola Marinone, CO Founder &amp; CEO of BuzzMyVideos explained</span><b>, </b><i><span style="font-weight: 400;">“</span></i><i><span style="font-weight: 400;">Whilst ad-blocker usage is increasing with the millennial generation, the interest in native advertising is growing stronger with the users. Reaching the targeted audience in the entertainment 2.0 era means a blend of content and advertising, through the right influencers and platforms. Marketers who understand the ROI potential of this opportunity, at scale, will be leading their markets in the next years.</span></i><i><span style="font-weight: 400;">”</span></i></p> <p>&nbsp;</p> <p>&nbsp;<br /> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg"><img class=" size-full wp-image-4401 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Infographic-UK-1.jpg" alt="Infographic UK Online Video Barometer Jul2016" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Infographic-UK-1.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> ]]></content:encoded> </item> <item> <title>L’Online Video Barometer di BuzzMyVideos rivela come cambiano le abitudini di acquisto dei Millennials</title> <link>http://www.buzzmyvideos.com/it/2016/07/11/lonline-video-barometer-di-buzzmyvideos-rivela-come-cambiano-le-abitudini-di-acquisto-dei-millennials/</link> <pubDate>Mon, 11 Jul 2016 09:18:55 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[You Can’t Miss This!]]></category> <category><![CDATA[You Can’t Miss This! (italian)]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4367</guid> <description><![CDATA[&nbsp; &nbsp; Il 94% degli Italiani tra i 18 e i 35 anni è più propenso ad acquistare un prodotto se ha una recensione video online realizzata da una fonte attendibile L’ 82% degli intervistati vorrebbe poter cliccare direttamente dal video per accedere al prodotto pubblicizzato   &nbsp; &nbsp; Milano, 11 Luglio 2016 - BuzzMyVideos &#91;...&#93;]]></description> <content:encoded><![CDATA[<p>&nbsp;</p> <p>&nbsp;</p> <ul> <li><b><i><b><i>Il 94% degli Italiani tra i 18 e i 35 anni è più propenso ad acquistare un prodotto se ha una recensione video online realizzata da una fonte attendibile</i></b></i></b></li> </ul> <ul> <li><b><i>L’ 82% degli intervistati vorrebbe poter cliccare direttamente dal video per accedere al prodotto pubblicizzato  </i></b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Milano, 11 Luglio 2016 &#8211; </span><b>BuzzMyVideos</b><span style="font-weight: 400;"> ha diffuso oggi i risultati dell’ </span><b>Online Video Barometer 2016</b><span style="font-weight: 400;">, che esamina le opinioni di un campione di 500 Italiani, rappresentativi della popolazione tra i 18 e i 35 anni, sulle tendenze nel consumo di video online. Il sondaggio ha rivelato un dato eccezionale: il </span><b>94%</b><span style="font-weight: 400;"> dei Millennials italiani intervistati dichiara di essere più propenso ad acquistare un prodotto che ha una recensione video online positiva da una fonte fidata, mentre il 90%  degli intervistati cerca informazioni e recensioni video online, prima di procedere all’acquisto su internet. Tra i contenuti più visti, musica (35%), seguita da tecnologia (21%) e videogame (17%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Risultati che aprono prospettive interessanti per i brand che ancora non hanno adottato una strategia video su internet e che, dall’altro lato, riflettono il successo di molti marchi che hanno scelto questo canale per rivolgersi ai Millennials. Oggi questo segmento comprende infatti oltre 11 milioni di italiani, nati tra gli anni &#8217;80 e gli anni 2000, esigenti, tecnologicamente evoluti, informati e con un buon potere d’acquisto; una fascia di pubblico connessa 24/7, che guarda sempre meno la TV, perchè preferisce accedere a contenuti video on-demand in base ai propri interessi, soprattutto da mobile.</span></p> <p><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">L&#8217;indagine, condotta in maniera indipendente da OnePoll, ha mostrato che il </span><b>69% </b><span style="font-weight: 400;">dei Millennials oggi guarda </span><b>più di 6 ore di video online ogni settimana</b><span style="font-weight: 400;"> ; di questi, </span><b>il 56% </b><span style="font-weight: 400;">resta connesso per </span><b>oltre 11</b><span style="font-weight: 400;"> ore settimanali, un dato distribuito equamente tra pubblico maschile e femminile. Il 16% di coloro che preferiscono video sul mondo del cibo e l’8% degli appassionati di tecnologia  guardano </span><b>oltre 31 ore</b><span style="font-weight: 400;"> di video su questi temi ogni settimana.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Se la musica occupa per entrambi i sessi oltre un terzo del tempo trascorso davanti allo schermo del proprio device, le donne spendono più tempo dei coetanei maschi guardando video dedicati a temi come beauty (15%) e tutorial DIY (14%), mentre gli uomini si interessano di più a videogame (25%) e tecnologia (27%). </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Gli </span><b>YouTuber</b><span style="font-weight: 400;"> e, in generale, le celebrità dei video online, sono tra le </span><b>fonti più attendibili per i Millennials</b><span style="font-weight: 400;"> nel panorama pubblicitario: quasi la metà degli intervistati (</span><b>42%</b><span style="font-weight: 400;">) sostiene di fidarsi di più di una recensione di prodotto su YouTube rispetto a qualsiasi altro mezzo di comunicazione, in particolare tra  chi preferisce i video di tecnologia (54%) e gaming (51%); un dato che si sta riflettendo in modo sensibile sulla sottrazione di budget pubblicitari alla TV, un mezzo che le nuove generazioni stanno gradualmente abbandonando a favore dell’online video. La spesa pubblicitaria globale toccherà quest’anno $ 579 miliardi; l’advertising su Internet ha rappresentato il 29,9% di questo mercato nel 2015 e si prevede che arriverà al 38,4% entro il 2018. Secondo il recente rapporto di </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia</span></a><span style="font-weight: 400;">, video online e social media saranno i canali che, più di tutti, contribuiranno allo sviluppo di questo mercato, con un crescita media annuale prevista del 20% e 24%, tra il 2015 e il 2018.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">La pubblicità video online è considerata meno fastidiosa, anzi l’83% degli intervistati dichiara di gradire la presenza di video promozionali ben fatti: la pubblicità non viene percepita come un elemento invadente nella propria esperienza di visione, ma migliora la fruizione complessiva di contenuti video su internet. Gli appassionati di tecnologia e fai-da-te sono quelli che apprezzano di più questo tipo di contenuti pubblicitari (rispettivamente il 92% e 87% degli intervistati).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L&#8217;uso di adblockers nei video online sembra molto legato al tipo di contenuti: il 54% dei giovani intervistati dichiara di usarli (di questi 15% li usa sempre), mentre il 46% sostiene di non utilizzarli mai.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L’</span><b>82%</b><span style="font-weight: 400;"> degli intervistati vorrebbe poter </span><b>cliccare direttamente su un prodotto visto in un video online</b><span style="font-weight: 400;">: una funzionalità ad alto tasso di engagement che potrebbe convertirsi in un format molto interessante per gli inserzionisti. Tra gli appassionati di video dell’area </span><b>beauty</b><span style="font-weight: 400;"> questa soluzione è richiesta ben dal</span><b> 92%</b><span style="font-weight: 400;"> degli intervistati. </span></p> <p><span style="font-weight: 400;">Solamente il 3% non vorrebbe questo tipo di possibilità e il 15% esprime un parere neutrale.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">I dati emersi dall’Online Video Barometer dimostrano come le nuove generazioni stiano attraversando un cambiamento epocale nella fruizione di intrattenimento e informazione, abitudini che avranno un impatto sempre più forte sul mercato pubblicitario. La crescente domanda di profilazione di contenuti per aree di interesse non può più essere soddisfatta dai mezzi tradizionali: se da un lato è sempre più difficile intercettare i Millennials seguendo paradigmi classici, dall’altro l’online video aprirà incredibili opportunità di dialogo per coinvolgere e fidelizzare questa fascia di pubblico.</span></p> <p>&nbsp;</p> <p><b>Paola Marinone, co-founder e CEO di BuzzMyVideos</b><span style="font-weight: 400;"> ha spiegato: &#8220;Osservando i risultati del sondaggio abbiamo rilevato come guardare video promozionali prima di acquistare un prodotto sia diventato una necessità assoluta per il 90% dei Millennials. L’Italia e’ pronta per un cambiamento nella dinamica dell’investimento pubblicitario ed è questa una grande opportunità per i brand e le agenzie per creare ampie quote di mercato su target molto difficili da raggiungere.”</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg"><img class=" alignleft wp-image-4368 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg" alt="Online Video Barometer_v2.3" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> <p>&nbsp;</p> <p><b>About BuzzMyVideos</b></p> <p><b>BuzzMyVideos</b><span style="font-weight: 400;"> è il network internazionale di talenti su Youtube, che aiuta migliaia di creators a promuovere e monetizzare i propri video online. Attraverso la tecnologia proprietaria usata da creators, artisti e aziende, produce, distribuisce e monetizza contenuti video a livello internazionale, raggiungendo audience altamente targettizzata. BuzzMyVideos opera con un approccio totalmente data-driven, misurabile e con un modello scalabile, che nasce dall&#8217;esperienza delle fondatrici che hanno lavorato a Google e YouTube a livello internazionale. Grazie a un team internazionale, BuzzMyVideos lavora in 6 lingue e supporta localmente e globalmente creators e aziende. L&#8217;azienda ha sede a Londra ed è stata fondata nel 2011 da Paola Marinone e Bengu Atamer, che insieme vantano oltre 12 anni di esperienza in Google e YouTube.</span></p> <p>&nbsp;</p> <p>&nbsp;</p> ]]></content:encoded> </item> <item> <title>BUZZMYVIDEOS MOVES INTO SOCIAL DISTRIBUTED VIDEO WITH LAUNCH OF BUZZBROADCAST</title> <link>http://www.buzzmyvideos.com/it/2016/07/05/buzzmyvideos-moves-into-social-distributed-video-with-launch-of-buzzbroadcast/</link> <pubDate>Tue, 05 Jul 2016 09:31:17 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[announcement]]></category> <category><![CDATA[BuzzBroadcast]]></category> <category><![CDATA[press release]]></category> <category><![CDATA[tech]]></category> <category><![CDATA[tool]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4342</guid> <description><![CDATA[Switch To Socially Distributed Video Strategy With Launch of Pioneering New Tool Enables Custom Creation, Optimization And Publishing Of Videos Across Facebook And Twitter&nbsp; 11th July 2016, London - BuzzMyVideos, the the next-generation, creator-first media company, has today announced a strategic move into Social Distributed Video by enabling content creators to publish their videos across &#91;...&#93;]]></description> <content:encoded><![CDATA[<p><center><strong>Switch To Socially Distributed Video Strategy With Launch of Pioneering New Tool Enables Custom Creation, Optimization And Publishing Of Videos Across Facebook And Twitter</strong></center>&nbsp;</p> <p><span style="font-weight: 400;"><strong>11th July 2016, London &#8211; </strong></span><span style="font-weight: 400;">BuzzMyVideos</span><span style="font-weight: 400;">, the the next-generation, creator-first media company, has today announced a strategic move into Social Distributed Video by enabling content creators to publish their videos across Facebook and Twitter via its highly anticipated new tool BuzzBroadcast. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">With platforms increasingly shifting their focus to video, the need to capture and engage audiences and manage Short Form Video with data-driven distribution strategies has become vital. BuzzMyVideos is making a pioneering move into this game changing environment by facilitating Content Creation, Curation and Distribution everywhere and on every device.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The new video manager feature BuzzBroadcast resides on the creator dashboard and allows users to simultaneously upload videos to Facebook and Twitter. Using data-driven proprietary technology with simplicity and effectiveness, the streamlined procedure will not only make creators’ lives more efficient but empower them with the ability to </span><span style="font-weight: 400;">leverage the benefits of having a diverse portfolio of outlets and audience reach.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Also included in the BuzzBroadcast tool is a video encoder that enables the upload of up to six video files at the same time massively reducing distribution times and a video processor, allowing the upload of different formats of videos including mp4, avi, mov, webm, m4v and ogv. </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The BuzzBroadcast feature enables BuzzMyVideos to tap into an even bigger pool of data. After analysis, BuzzMyVideos will now be able to supply </span><span style="font-weight: 400;">easy, readable and accessible insights that will help optimise reach, audience growth and production. BuzzMyVideos has identified a data-driven approach as vital for Content so that tailor-made content production is inline with a distributed video strategy across all main social video platforms.  </span></p> <p>&nbsp;</p> <p><b>Bengu Atamer, Co-Founder &amp; COO of BuzzMyVideos, comments:</b><span style="font-weight: 400;"> “As online video opportunities evolve globally, Distributed Social Video strategies have become the new game changer. Being able to tailor content production for a social audience inline with the platform and audience behaviours is now vital and can only be efficiently tackled with data. To create winning content everywhere, creators need ease of distribution and ease of adjusting creativity for various platforms. Our goal at BuzzMyVideos is to help create, curate and distribute short-form video content for key verticals and key audiences with a data-driven approach.”</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1.png"><img class=" wp-image-4343 size-full alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1.png" alt="Dashboard (BuzzBroadcast) [ENG] (1)" width="2850" height="1556" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1-300x164.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1-768x419.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1-1024x559.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Dashboard-BuzzBroadcast-ENG-1.png 2850w" sizes="(max-width: 2850px) 100vw, 2850px" /></a></p> ]]></content:encoded> </item> <item> <title>BuzzCollab, a New Collaboration Tool for Content Creators</title> <link>http://www.buzzmyvideos.com/it/2016/01/11/buzzcollab-a-new-collaboration-tool-for-content-creators/</link> <pubDate>Mon, 11 Jan 2016 17:53:12 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[You Can’t Miss This!]]></category> <category><![CDATA[audience]]></category> <category><![CDATA[Collaboration]]></category> <category><![CDATA[creator]]></category> <category><![CDATA[cross promotion]]></category> <category><![CDATA[digital video]]></category> <category><![CDATA[influencer]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=4072</guid> <description><![CDATA[We are thrilled to announce the launch of BuzzMyVideos’ new collaboration tool BuzzCollab. Collaborations and Cross-Promotions are a vital part of the YouTube community and BuzzMyVideos is excited to be able to take it to the next level for our Creators. Designed specifically for BuzzMyVideos creators, BuzzCollab makes finding and connecting with potential collaboration partners a &#91;...&#93;]]></description> <content:encoded><![CDATA[<h4><img class="aligncenter wp-image-4077 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Final-Logo.png" alt="BuzzCollab - Final Logo" width="862" height="122" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Final-Logo-300x42.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Final-Logo-768x109.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Final-Logo.png 862w" sizes="(max-width: 862px) 100vw, 862px" /></h4> <h4></h4> <h4><em><strong>We are thrilled to announce the launch of BuzzMyVideos’ new collaboration tool BuzzCollab. Collaborations and Cross-Promotions are </strong><strong>a vital </strong><strong>part of the YouTube community and BuzzMyVideos is excited to be able to take it to the next level for our Creators.</strong></em></h4> <h4><img class="border: 2px solid blue aligncenter wp-image-4075 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.002-1024x683.png" alt="BuzzCollab - Newsletter - English.002" width="875" height="584" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.002.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4><strong>Designed specifically for BuzzMyVideos creators, BuzzCollab makes finding and connecting with potential collaboration partners a breeze </strong><strong>thanks to the tool’s search engine and messaging functionality.</strong></h4> <h4></h4> <h4><img class="aligncenter wp-image-4076 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.001-1024x624.png" alt="BuzzCollab - Newsletter - English.001" width="875" height="533" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-300x183.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001-768x468.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.001.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4></h4> <h4></h4> <h4><img class="aligncenter wp-image-4074 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/01/BuzzCollab-Newsletter-English.003-1024x683.png" alt="BuzzCollab - Newsletter - English.003" width="875" height="584" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003-300x200.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003-768x512.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/01/BuzzCollab-Newsletter-English.003.png 1024w" sizes="(max-width: 875px) 100vw, 875px" /></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>BuzzCollab is launched alongside a completely redesigned BuzzMyVideos Creator Dashboard. Offered in multiple languages, </strong><strong>the Creator Dashboard is the go-to-hub for the ever growing range of tools and services available to BuzzMyVideos creators.</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>BuzzCollab and the new Creator Dashboard represent our ongoing dedication to delivering world class tools that empower </strong><strong>our creators to produce unique content and be a part of our global creative community that boosts their audiences.</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Stay tuned for more updates from BuzzMyVideos in the very near future!</strong></h4> <h4><span style="color: #ffffff;">&#8212;</span></h4> <h4><strong>Aurora Santin (Product Director)</strong></h4> ]]></content:encoded> </item> <item> <title>Our Survey Reveals Online Video Is Set To Champion The Christmas 2015 Selling Season For Beauty Brands</title> <link>http://www.buzzmyvideos.com/it/2015/10/13/our-survey-reveals-online-video-is-set-to-champion-the-christmas-2015-selling-season-for-beauty-brands/</link> <pubDate>Tue, 13 Oct 2015 16:09:51 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[You Can’t Miss This!]]></category> <category><![CDATA[Beauty Barometer]]></category> <category><![CDATA[Beauty Video]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[Online Video Baramoter]]></category> <category><![CDATA[sales]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=3884</guid> <description><![CDATA[We’ve conducted an Online Video Barometer, in partnership with OnePoll, that has uncovered the huge power of Online Beauty Videos amongst 16-45 year olds* and warns beauty brands to tap into video now or risk losing out on Christmas sales. Highlights of the study include: 79% of respondents used online video at least once a &#91;...&#93;]]></description> <content:encoded><![CDATA[<h4 style="text-align: justify;"><span style="color: #808080;"><b><i>We’ve conducted an Online Video Barometer, in partnership with OnePoll, that has uncovered the huge power of Online Beauty Videos amongst 16-45 year olds* and warns beauty brands to tap into video now or risk losing out on Christmas sales. </i></b></span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><a style="color: #808080;" href="http://www.buzzmyvideos.com/wp-content/uploads/2015/10/BEAUTY-INFOGRAPHIC1.png"><img class="alignnone wp-image-3887 size-large" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/10/BEAUTY-INFOGRAPHIC1-1024x610.png" alt="BEAUTY-INFOGRAPHIC" width="875" height="521" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/10/BEAUTY-INFOGRAPHIC1-300x179.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/10/BEAUTY-INFOGRAPHIC1-768x457.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/10/BEAUTY-INFOGRAPHIC1-1024x610.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/10/BEAUTY-INFOGRAPHIC1.png 4961w" sizes="(max-width: 875px) 100vw, 875px" /></a></span></h4> <h4 style="text-align: justify;"></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><b><i>Highlights of the study include:</i></b></span></h4> <ul style="text-align: justify;"> <li style="font-weight: 400;"> <h4><span style="font-weight: 400; color: #808080;">79% of respondents used online video at least once a week to find out how to use beauty products </span></h4> </li> </ul> <ul style="text-align: justify;"> <li style="font-weight: 400;"> <h4><span style="font-weight: 400; color: #808080;">98% of respondents had positive feelings towards beauty products featured in online videos</span></h4> </li> <li style="font-weight: 400;"> <h4><span style="font-weight: 400; color: #808080;">85% would trust a review by a YouTuber over any other method, more than 20 times that of its closest competitors, a TV and Radio adverts both at 4%</span></h4> </li> <li style="font-weight: 400;"> <h4><span style="font-weight: 400; color: #808080;">73% more likely to investigate a beauty product that has a positive review from a trusted source</span></h4> </li> </ul> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="font-weight: 400;">The results of the</span><a style="color: #808080;" href="http://www.buzzmyvideos.com/"> <span style="font-weight: 400;">BuzzMyVideos</span></a><span style="font-weight: 400;"> Online Video Barometer, conducted independently by OnePoll, have revealed an incredible consumer affiliation towards Beauty Vloggers (#bvloggers) on YouTube with 98% of respondents reporting positive feelings towards beauty products featured in online videos watched. </span></span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Its closest rivals, TV and Radio adverts, took a mere 4% of the votes followed by magazines with 2%. It has also been revealed that nearly half of all respondents turn to online beauty videos to find out how to do something at least a few times a week.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211; </span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The beauty market was worth a whopping £17 billion in 2014 and is forecasted to rise by 16% by 2016.**  With trust in YouTubers sky high and Christmas just around the corner,  the smartest beauty brands will be tapping into online video to increase their slice of this sizeable pie as the competition becomes increasingly fierce.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Beauty is a highly personal, emotive sector. Engagement and trust in products play a huge part in the purchasing decisions of consumers. Traditionally this has been led by household name celebrities and models fronting huge ad campaigns. Today there has been a shift in consumer behaviour, in particular in the beauty sector where trust and recommendation are crucial in the buying process.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Public perception of online video has evolved alongside a maturing market. Our Online Video Barometer has revealed an incredible level of trust with YouTubers across many sectors but Beauty stood out as an area of particular strength.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;"> &#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">The results come as a clear warning to the beauty industry as key players ramp up sales and marketing for the all important Christmas season. The credibility of YouTubers among consumers marks a clear cultural shift and one which beauty brands need to very quickly switch on to. As the Christmas season commences, those who have innovated in this area with creative strategies involving YouTubers will find themselves reaping huge rewards.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="font-weight: 400;">BuzzMyVideos’ findings are supported by recent studies by Ampere Analysis on the online video viewing habits of 18-44 year olds. Research Director Richard Broughton has backed us up; </span><span style="font-weight: 400;">“Our research suggests that consumers aged 18-44 spend 25% more time watching online video than the average UK consumer, and that their broadcast TV consumption is disproportionately lower. For brands and advertisers looking to reach these demographics, social video platforms should become an increasingly critical component of their media strategy.”</span></span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="font-weight: 400; color: #808080;">Which platforms are consumers using to view their favourite beauty content? According to the BuzzMyVideos Online Video Barometer, 96% of respondents opt to view beauty videos directly on YouTube followed by Facebook with 25% of the votes. Other publishing platforms received a mere 2% of the vote.  62.5% of beauty fans view their videos on desktops and a huge 69% via their mobile devices.</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: justify;"><span style="color: #808080;">To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, contact us <strong><a style="color: #808080;" href="https://www.buzzmyvideos.com/advertisers/">here</a></strong>.</span></h4> ]]></content:encoded> </item> <item> <title>BuzzMyVideos Creators can now sell their own Merchandise thanks to Spreadshirt partnership</title> <link>http://www.buzzmyvideos.com/it/2015/07/13/buzzmyvideos-creators-can-now-sell-their-own-merchandise-thanks-to-spreadshirt-partnership/</link> <comments>http://www.buzzmyvideos.com/it/2015/07/13/buzzmyvideos-creators-can-now-sell-their-own-merchandise-thanks-to-spreadshirt-partnership/#respond</comments> <pubDate>Mon, 13 Jul 2015 14:13:20 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[buzzmyvideos]]></category> <category><![CDATA[BuzzMyVideos Network]]></category> <category><![CDATA[MCN]]></category> <category><![CDATA[Merchandise]]></category> <category><![CDATA[On Demand Merchandise]]></category> <category><![CDATA[Online Shop]]></category> <category><![CDATA[Online Store]]></category> <category><![CDATA[personalised apparel]]></category> <category><![CDATA[personalized apparel]]></category> <category><![CDATA[Spreadshirt]]></category> <category><![CDATA[YouTube Network]]></category> <guid isPermaLink="false">http://dev.buzzmyvideos.com/?p=3362</guid> <description><![CDATA[BuzzMyVideos has partnered with the on demand merchandising service Spreadshirt to provide BuzzMyVideos Creators the opportunity to sell their own merchandise via their own online store. Spreadshirt is one of the most effective audience-driving online stores for content creators, companies and individual artists. It is a global platform that offers sellers the option to personalise and &#91;...&#93;]]></description> <content:encoded><![CDATA[<h4 style="text-align: justify;"><span style="color: #808080;"><b><img class=" size-full wp-image-3927 alignleft" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/BMV-and-Spreadshirt-Logo.png" alt="BMV and Spreadshirt Logo" width="160" height="160" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/BMV-and-Spreadshirt-Logo-100x100.png 100w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/BMV-and-Spreadshirt-Logo-150x150.png 150w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/BMV-and-Spreadshirt-Logo.png 160w" sizes="(max-width: 160px) 100vw, 160px" />BuzzMyVideos has partnered with the on demand merchandising service</b><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.spreadshirt.com/"> <b>Spreadshirt</b></a></span><b> to provide BuzzMyVideos Creators the opportunity to sell their own merchandise via their own online store.</b></span></h4> <h4 style="text-align: justify;"></h4> <h4 style="text-align: justify;"><span style="color: #808080;"><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.spreadshirt.com/" target="_blank">Spreadshirt</a></span> is one of the most effective audience-driving online stores for content creators, companies and individual artists. It is a global platform that offers sellers the option to personalise and sell a wide range of merchandise such as  t-shirts, hats, sweaters, phone cases, bags, gifts and more. </span><span style="color: #808080;">This new service is open to all BuzzMyVideos Creators and thanks to a custom BuzzMyVideos/Spreadshirt integration, an online store featuring branding and products can be created in a matter of minutes!</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">Check out these Spreadshirt stores already set up by some of our creators.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png"><img class="aligncenter wp-image-3928 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png" alt="Screen Shot 2015-10-23 at 12.00.07" width="1426" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07-1024x225.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.07.png 1426w" sizes="(max-width: 1426px) 100vw, 1426px" /></a> <a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png"><img class="aligncenter wp-image-3929 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png" alt="Screen Shot 2015-10-23 at 12.00.30" width="1425" height="314" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-300x66.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-768x169.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30-1024x226.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/07/Screen-Shot-2015-10-23-at-12.00.30.png 1425w" sizes="(max-width: 1425px) 100vw, 1425px" /></a></p> <p>We’re delighted to be able to keep adding value via new services and tools for our content creators; watch this space, there’s plenty more to come!</p> <h4 style="text-align: justify;"><span style="color: #808080;">So what are you waiting for BuzzMyVideos Creators? Open your Spreadshirt store today! Its an exciting new way you can express yourself, engage your fans and make some extra money while you&#8217;re at it.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos partner yet and want to find out how to join our global network of content creators <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://accounts.google.com/AccountChooser?continue=https%3A%2F%2Faccounts.google.com%2Fo%2Foauth2%2Fauth%3Fscope%3Dprofile%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fplus.profile.emails.read%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutube.readonly%2Bhttps%3A%2F%2Fwww.googleapis.com%2Fauth%2Fyoutubepartner-channel-audit%26response_type%3Dcode%26access_type%3Doffline%26redirect_uri%3Dhttps%3A%2F%2Fwww.buzzmyvideos.com%2Fwp-content%2Fplugins%2Fwordpress-social-login%2Fhybridauth%2F%3Fhauth.done%253DGoogle%26client_id%3D399156349774-051k0brjgalbh3coiu08vcpq964lfb1f.apps.googleusercontent.com%26hl%3Den%26from_login%3D1%26as%3D-6a499fe1249d0365&amp;btmpl=authsub&amp;hl=en" target="_blank">click here</a></span>, we’d love to hear from you.</span></h4> <h4 style="text-align: justify;"><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">The BuzzMyVideos Team</span></h4> ]]></content:encoded> <wfw:commentRss>http://www.buzzmyvideos.com/it/2015/07/13/buzzmyvideos-creators-can-now-sell-their-own-merchandise-thanks-to-spreadshirt-partnership/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>SURVEY REVEALS THE UK IS A NATION OF ONLINE VIDEO FANS WITH SOARING TRUST AND STAGGERING CONFIDENCE IN YOUTUBERS</title> <link>http://www.buzzmyvideos.com/it/2015/05/20/survey-reveals-uk-nation-online-video-fans-soaring-trust-staggering-confidence-youtubers/</link> <pubDate>Wed, 20 May 2015 15:41:32 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[BuzzNews]]></category> <category><![CDATA[Brand Deals]]></category> <category><![CDATA[Brand Engagement]]></category> <category><![CDATA[Brands]]></category> <category><![CDATA[Brands working with YouTubers]]></category> <category><![CDATA[buzzmyvideos]]></category> <category><![CDATA[Consumers]]></category> <category><![CDATA[Online Video]]></category> <category><![CDATA[Online Video Barometer]]></category> <category><![CDATA[Online Video Brand Deals]]></category> <category><![CDATA[UK]]></category> <category><![CDATA[UK Brands]]></category> <category><![CDATA[UK Consumers]]></category> <category><![CDATA[UK YouTubers]]></category> <category><![CDATA[youtube]]></category> <category><![CDATA[YouTubers]]></category> <guid isPermaLink="false">https://www.buzzmyvideos.com/?p=2797</guid> <description><![CDATA[It’s official: the UK is a nation that has fully embraced the online video revolution and places YouTubers as the most trusted source of information when they’re looking for products or services online. Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with &#91;...&#93;]]></description> <content:encoded><![CDATA[<h2 dir="ltr" style="text-align: justify;"><span style="color: #808080;">It’s official: the UK is a nation that has fully embraced the online video revolution and places YouTubers as the most trusted source of information when they’re looking for products or services online.</span></h2> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Results are in of our Online Video Barometer, conducted independently by OnePoll, and they show a staggering consumer affiliation to YouTubers with nearly half of all respondents citing an online video review as the most trusted source of information over any other medium. Its closest rival was a magazine review at 23%, with TV garnering just 14% and radio 2% of the votes. It has also been revealed that nearly half of all respondents turn to online video to find out how to do something in their daily lives.</span></h4> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer.png"><img class=" wp-image-3922 size-large aligncenter" src="http://www.buzzmyvideos.com/wp-content/uploads/2015/05/BMV_Barometer-1024x724.png" alt="BMV_Barometer" width="875" height="619" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-300x212.png 300w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-768x543.png 768w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer-1024x724.png 1024w, http://www.buzzmyvideos.com/wp-content//uploads/2015/05/BMV_Barometer.png 3508w" sizes="(max-width: 875px) 100vw, 875px" /></a></p> <p>&nbsp;</p> <h2 style="text-align: justify;"><span style="color: #808080;"><b>Here are the highlights!</b></span></h2> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Ever more video consumed online in the UK</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Time spent consuming online video is fast on the increase. Nearly a quarter of all respondents (22%) watched between 6 and 10 hours of online video every week, with 37% watching between 2 and 5 hours a week; a high percentage of these users of whom are likely to shift to the 6-10 hour usage levels during 2015. The average of 5 hours per week of online video watched in the first half of 2014 as reported by IAB* has already increased to 6 hours according to the <a href="http://www.buzzmyvideos.com" target="_blank">BuzzMyVideos</a> Online Video Barometer and this is set to soar in the next 12 months.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">In YouTubers We Trust</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">With such high trust placed in online videos, it therefore comes as no surprise that 93% of respondents had positive feelings towards any products or services featured in a video and 89% more likely to buy after seeing a good review. Nearly half of respondents would be more likely to investigate a product, brand or service seen in a video with 59% of 35-45 year olds surveyed saying they are either neutral or more likely to investigate what they have seen.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">What do our video choices say about the UK as a nation?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We analysed the kinds of videos that people in the UK most like to watch; Music and Comedy reign supreme, but we like to stay up to date with beauty trends and are keen to find out how stuff works. Comedy garnered almost a third of all responses at 32% followed by music at 27% have emerged as the most popular videos of choice for us Brits. And if we’re not laughing or singing, we’re making life better with 20% of respondents citing beauty and how to videos as their next port of call online. Interestingly, women were more likely to search for music (29%) whereas over a third of men preferred a laugh, opting for comedy (35%). For those interested in regional differences, overwhelmingly the North East of the UK opted for music 44%, but anyone looking for the next rising comedy star should head to the East Midlands where half of all respondents watch comedy videos.</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Is Online video enhancing our lives?</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Respondents were asked how often they used online video for learning how to do something in their daily lives. The results highlight that the learning aspect of online video featured heavily in all age groups’ responses, revealing the huge connection and desire to learn consumers have when engaging with video. Over a quarter of all 16-45 year olds said they used online video for working out how to do things a few times every week, with nearly half (41%) in total responding that they check online videos at least once a week (10% daily).</span></h4> <h3 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Where do we go to view videos? YouTube is still King</span></h3> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">Our Online Video Barometer has revealed that an overwhelming 87% of respondents still opt to view their videos on YouTube, despite advances by other platforms for now YouTube remains the dominant force. However Facebook is clearly catching up with consumers; nearly half of all those surveyed (45%) cited the social network as a source for their unabated video appetites with other publishing platforms garnering just 17% of the vote.</span></h4> <p><span style="color: #ffffff;">&#8212;</span></p> <h4><span style="color: #808080;"><strong>To find out about how BuzzMyVideos can help your brand work with YouTube creators to reach audiences and consumers, <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.buzzmyvideos.com/advertisers/" target="_blank">contact us here</a></span>.  </strong></span></h4> ]]></content:encoded> </item> <item> <title>BuzzMyVideos Launches Meet-Ups In Turkey</title> <link>http://www.buzzmyvideos.com/it/2015/03/25/buzzmyvideos-launches-meet-ups-turkey/</link> <pubDate>Wed, 25 Mar 2015 10:13:38 +0000</pubDate> <dc:creator><![CDATA[BuzzMyVideos]]></dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Babylon Lounge]]></category> <category><![CDATA[buzzmyvideos]]></category> <category><![CDATA[İstanbul]]></category> <category><![CDATA[meet-up]]></category> <category><![CDATA[Meetup]]></category> <category><![CDATA[RuhiCenet]]></category> <category><![CDATA[SokakRoportajlari @en]]></category> <category><![CDATA[Webtekno]]></category> <category><![CDATA[YouTube Creators]]></category> <guid isPermaLink="false">http://www.buzzmyvideos.com/?p=2616</guid> <description><![CDATA[March saw the launch of the first official BuzzMyVideos Turkey creators meet-up that brought together over thirty creators from the Turkish BuzzMyVideos community. The event was headlined by Web Tekno, Ruhi Cenet Videolari and Sokak Roportajlari who all recently celebrated major channel milestones. At BuzzMyVideos, community is one of the most important thing for us. &#91;...&#93;]]></description> <content:encoded><![CDATA[<h4 dir="ltr" id="docs-internal-guid-49ccc99d-4c16-914a-3737-27a61f2845d8" style="text-align: justify;"><span style="color: #808080;">March saw the launch of the first official BuzzMyVideos Turkey creators meet-up that brought together over thirty creators from the Turkish BuzzMyVideos community. The event was headlined by <span style="color: #0000ff;"><a href="https://www.youtube.com/user/webteknotv" target="_blank"><span style="color: #0000ff;">Web Tekno</span></a></span>, <span style="color: #0000ff;"><a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">Ruhi Cenet Videolari</span></a> </span>and <span style="color: #0000ff;"><a href="https://www.youtube.com/user/SokakRoportajlari"><span style="color: #0000ff;">Sokak Roportajlari</span></a></span> who all recently celebrated major channel milestones.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">At BuzzMyVideos, community is one of the most important thing for us. We believe that being a part of a family of creators gives you an incredible support network of people who understand your dreams and can relate to the same highs and lows that you go through as a creator. Community is also key to fostering friendships and collaborations between creators. Collaboration and cross-promotions are one of the key drivers for a channels growth and we’re happy to see our first meet-up has already sparked new friendship and creative discussions between our creators.</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We also celebrated three of our channels&#8217; milestones. Web Tekno reached 300K, Ruhi Cenet Videolari 250K and Sokak Roportajlari hit 100k subscribers. We had a chance to hear and be inspired by their story of how they built their channels to the success that they are today.</span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"> </span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">We welcome all our Turkish BuzzMyVideos creators to join us for the next meet-up to meet new friends,, have their questions answered, share your expertise and have lots of fun of course!</span></h4> <h4 style="text-align: justify;"></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">BuzzMyVideos is the essential community for creators who want to succeed in online video world, and there’s never been a better time to be a BuzzMyVideos member. We hope you enjoy these events! We’ve just started and there is a lot more to come.</span></h4> <h4 style="text-align: justify;"><span style="color: #808080;">If you’re not a BuzzMyVideos creator, click<span style="color: #0000ff;"> <a href="http://www.buzzmyvideos.com/signup/"><span style="color: #0000ff;">here</span></a></span> to find out how to join the community.</span></h4> <h4 dir="ltr" style="text-align: justify;"></h4> <p>&nbsp;</p> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;"><span style="text-decoration: underline;">TESTIMONIALS</span> </span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2623" alt="ayse" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ayse.png" width="102" height="102" /></span></h4> <h4 dir="ltr" style="text-align: left;"></h4> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;">Ayşe Çakar &#8211; <span style="color: #0000ff;"><a href="https://www.youtube.com/user/aysecakar"><span style="color: #0000ff;">/<span style="color: #0000ff;">aysecakar</span></span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“I get together with content producers in a variety of activities but these gatherings are usually with beauty channels only. YouTube is a colourful world and there are also creators in many areas outside beauty. This event helped me to meet with creators from different categories and make new friends. It also helped to create an environment for various collaborations. Through this event I understood that we are not just a great team but also a big family. I look forward to new meet-ups.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2622" alt="sulekaraok" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/sulekaraok.png" width="103" height="102" />Şule Karaok &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/sulekaraok"><span style="color: #0000ff;">sulekaraok</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“This event help me to engage with other creators in the network. This engagement helps me to cultivate partnerships and new projects which helps me to look forward to grow my channel. Actually, this event is just the beginning and I’m excited about the future. Thanks to BuzzMyVideos team for everything.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2617" alt="ruhi" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/ruhi.png" width="103" height="98" /> Ruhi Çenet &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/MrRuhicenet"><span style="color: #0000ff;">MrRuhicenet</span></a></span></span></h4> <h4 dir="ltr" style="padding-left: 120px; text-align: justify;"><span style="color: #808080;">“I attended a great event organized by the BuzzMyVideos. In this event, I&#8217;m really delighted to celebrate the 250,000 subscribers milestone. A creator can not find a suitable environment for himself so easily. Through these activities I can easily establish connections with other creators to build new content or new projects. I&#8217;m looking forward to new events like this. Thanks very much to BuzzMyVideos.”</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span><br /> <span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2619" alt="anil" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/anil.png" width="103" height="100" />Anıl Piyancı &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/AnilPiyanci"><span style="color: #0000ff;">AnilPiyanci</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“YouTube Creators have found an opportunity to meet, chat, create new ideas and have fun. These events are very helpful as they bring you the confidence of being under the same roof. I was very pleased and I look forward to the next meet-up.”</span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4 style="text-align: left;"><span style="color: #ffffff;">&#8211;</span></h4> <p><span style="color: #ffffff;">&#8211;</span></p> <h4 dir="ltr" style="text-align: left;"><span style="color: #808080;"><img class="alignleft size-full wp-image-2621" alt="kurcala" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/kurcala.png" width="103" height="98" />Kurcala &#8211; <span style="color: #0000ff;">/<a href="https://www.youtube.com/user/kurcaLaa"><span style="color: #0000ff;">kurcaLaa</span></a></span></span></h4> <h4 dir="ltr" style="text-align: justify;"><span style="color: #808080;">“It was a well-prepared event where we found ourselves in an intimate environment. As well as having fun, we had the chance to meet with creators in person and listen to their experiences. We also exchanged ideas and discussed possible partnerships to enhance our channel. Looking forward to next event!”</span></h4> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="color: #ffffff;">&#8211;</span></p> <p><a href="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/meetup.jpg"><img class="size-full wp-image-2631 aligncenter" alt="meetup" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/meetup.jpg" width="750" height="750" /></a><span style="color: #ffffff;">&#8211;</span></p> <p><span style="color: #ffffff;">&#8211;</span></p> <h4><span style="color: #ffffff;"> &#8211;<a href="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/Emre-Cinar.jpg"><span style="color: #ffffff;"><img class="alignleft wp-image-2644" alt="Emre Cinar" src="http://www.buzzmyvideos.com/cm/wp-content/uploads/2015/03/Emre-Cinar-150x150.jpg" width="90" height="90" /></span></a><em><strong></strong></em></span></h4> <h4><span style="color: #ffffff;">&#8211;</span></h4> <h4><span style="color: #333333;"><em><strong> Emre Cinar 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Il sondaggio ha rivelato un dato eccezionale: il </span><b>94%</b><span style="font-weight: 400;"> dei Millennials italiani intervistati dichiara di essere più propenso ad acquistare un prodotto che ha una recensione video online positiva da una fonte fidata, mentre il 90%  degli intervistati cerca informazioni e recensioni video online, prima di procedere all’acquisto su internet. Tra i contenuti più visti, musica (35%), seguita da tecnologia (21%) e videogame (17%).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Risultati che aprono prospettive interessanti per i brand che ancora non hanno adottato una strategia video su internet e che, dall’altro lato, riflettono il successo di molti marchi che hanno scelto questo canale per rivolgersi ai Millennials. Oggi questo segmento comprende infatti oltre 11 milioni di italiani, nati tra gli anni &#8217;80 e gli anni 2000, esigenti, tecnologicamente evoluti, informati e con un buon potere d’acquisto; una fascia di pubblico connessa 24/7, che guarda sempre meno la TV, perchè preferisce accedere a contenuti video on-demand in base ai propri interessi, soprattutto da mobile.</span></p> <p><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">L&#8217;indagine, condotta in maniera indipendente da OnePoll, ha mostrato che il </span><b>69% </b><span style="font-weight: 400;">dei Millennials oggi guarda </span><b>più di 6 ore di video online ogni settimana</b><span style="font-weight: 400;"> ; di questi, </span><b>il 56% </b><span style="font-weight: 400;">resta connesso per </span><b>oltre 11</b><span style="font-weight: 400;"> ore settimanali, un dato distribuito equamente tra pubblico maschile e femminile. Il 16% di coloro che preferiscono video sul mondo del cibo e l’8% degli appassionati di tecnologia  guardano </span><b>oltre 31 ore</b><span style="font-weight: 400;"> di video su questi temi ogni settimana.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Se la musica occupa per entrambi i sessi oltre un terzo del tempo trascorso davanti allo schermo del proprio device, le donne spendono più tempo dei coetanei maschi guardando video dedicati a temi come beauty (15%) e tutorial DIY (14%), mentre gli uomini si interessano di più a videogame (25%) e tecnologia (27%). </span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Gli </span><b>YouTuber</b><span style="font-weight: 400;"> e, in generale, le celebrità dei video online, sono tra le </span><b>fonti più attendibili per i Millennials</b><span style="font-weight: 400;"> nel panorama pubblicitario: quasi la metà degli intervistati (</span><b>42%</b><span style="font-weight: 400;">) sostiene di fidarsi di più di una recensione di prodotto su YouTube rispetto a qualsiasi altro mezzo di comunicazione, in particolare tra  chi preferisce i video di tecnologia (54%) e gaming (51%); un dato che si sta riflettendo in modo sensibile sulla sottrazione di budget pubblicitari alla TV, un mezzo che le nuove generazioni stanno gradualmente abbandonando a favore dell’online video. La spesa pubblicitaria globale toccherà quest’anno $ 579 miliardi; l’advertising su Internet ha rappresentato il 29,9% di questo mercato nel 2015 e si prevede che arriverà al 38,4% entro il 2018. Secondo il recente rapporto di </span><a href="http://www.zenithoptimedia.com/wp-content/uploads/2016/06/Adspend-forecasts-June-2016-executive-summary.pdf"><span style="font-weight: 400;">ZenithOptimedia</span></a><span style="font-weight: 400;">, video online e social media saranno i canali che, più di tutti, contribuiranno allo sviluppo di questo mercato, con un crescita media annuale prevista del 20% e 24%, tra il 2015 e il 2018.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">La pubblicità video online è considerata meno fastidiosa, anzi l’83% degli intervistati dichiara di gradire la presenza di video promozionali ben fatti: la pubblicità non viene percepita come un elemento invadente nella propria esperienza di visione, ma migliora la fruizione complessiva di contenuti video su internet. Gli appassionati di tecnologia e fai-da-te sono quelli che apprezzano di più questo tipo di contenuti pubblicitari (rispettivamente il 92% e 87% degli intervistati).</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L&#8217;uso di adblockers nei video online sembra molto legato al tipo di contenuti: il 54% dei giovani intervistati dichiara di usarli (di questi 15% li usa sempre), mentre il 46% sostiene di non utilizzarli mai.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">L’</span><b>82%</b><span style="font-weight: 400;"> degli intervistati vorrebbe poter </span><b>cliccare direttamente su un prodotto visto in un video online</b><span style="font-weight: 400;">: una funzionalità ad alto tasso di engagement che potrebbe convertirsi in un format molto interessante per gli inserzionisti. Tra gli appassionati di video dell’area </span><b>beauty</b><span style="font-weight: 400;"> questa soluzione è richiesta ben dal</span><b> 92%</b><span style="font-weight: 400;"> degli intervistati. </span></p> <p><span style="font-weight: 400;">Solamente il 3% non vorrebbe questo tipo di possibilità e il 15% esprime un parere neutrale.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">I dati emersi dall’Online Video Barometer dimostrano come le nuove generazioni stiano attraversando un cambiamento epocale nella fruizione di intrattenimento e informazione, abitudini che avranno un impatto sempre più forte sul mercato pubblicitario. La crescente domanda di profilazione di contenuti per aree di interesse non può più essere soddisfatta dai mezzi tradizionali: se da un lato è sempre più difficile intercettare i Millennials seguendo paradigmi classici, dall’altro l’online video aprirà incredibili opportunità di dialogo per coinvolgere e fidelizzare questa fascia di pubblico.</span></p> <p>&nbsp;</p> <p><b>Paola Marinone, co-founder e CEO di BuzzMyVideos</b><span style="font-weight: 400;"> ha spiegato: &#8220;Osservando i risultati del sondaggio abbiamo rilevato come guardare video promozionali prima di acquistare un prodotto sia diventato una necessità assoluta per il 90% dei Millennials. L’Italia e’ pronta per un cambiamento nella dinamica dell’investimento pubblicitario ed è questa una grande opportunità per i brand e le agenzie per creare ampie quote di mercato su target molto difficili da raggiungere.”</span></p> <p>&nbsp;</p> <p><a href="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg"><img class=" alignleft wp-image-4368 size-full" src="http://www.buzzmyvideos.com/wp-content/uploads/2016/07/Online-Video-Barometer_v2.3.jpg" alt="Online Video Barometer_v2.3" width="1920" height="2522" srcset="http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-228x300.jpg 228w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-768x1009.jpg 768w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3-780x1024.jpg 780w, http://www.buzzmyvideos.com/wp-content//uploads/2016/07/Online-Video-Barometer_v2.3.jpg 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></a></p> <p>&nbsp;</p> <p><b>About BuzzMyVideos</b></p> <p><b>BuzzMyVideos</b><span style="font-weight: 400;"> è il network internazionale di talenti su Youtube, che aiuta migliaia di creators a promuovere e monetizzare i propri video online. Attraverso la tecnologia proprietaria usata da creators, artisti e aziende, produce, distribuisce e monetizza contenuti video a livello internazionale, raggiungendo audience altamente targettizzata. BuzzMyVideos opera con un approccio totalmente data-driven, misurabile e con un modello scalabile, che nasce dall&#8217;esperienza delle fondatrici che hanno lavorato a Google e YouTube a livello internazionale. Grazie a un team internazionale, BuzzMyVideos lavora in 6 lingue e supporta localmente e globalmente creators e aziende. L&#8217;azienda ha sede a Londra ed è stata fondata nel 2011 da Paola Marinone e Bengu Atamer, che insieme vantano oltre 12 anni di esperienza in Google e YouTube.</span></p> <p>&nbsp;</p> <p>&nbsp;</p> " ["attribs"]=> array(0) { } ["xml_base"]=> string(0) "" ["xml_base_explicit"]=> bool(false) ["xml_lang"]=> string(0) "" ["xmlns"]=> array(6) { ["content"]=> string(40) "http://purl.org/rss/1.0/modules/content/" ["wfw"]=> string(36) "http://wellformedweb.org/CommentAPI/" ["dc"]=> string(32) "http://purl.org/dc/elements/1.1/" ["atom"]=> string(27) "http://www.w3.org/2005/Atom" ["sy"]=> string(44) "http://purl.org/rss/1.0/modules/syndication/" ["slash"]=> string(38) "http://purl.org/rss/1.0/modules/slash/" } } } } } ["date"]=> array(2) { ["raw"]=> string(31) "Mon, 11 Jul 2016 09:18:55 +0000" ["parsed"]=> int(1468228735) } ["title"]=> string(105) "L’Online Video Barometer di BuzzMyVideos rivela come cambiano le abitudini di acquisto dei Millennials" ["links"]=> array(2) { ["alternate"]=> 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